About the Company
Praxis360 Marketing Private Limited is a leading healthcare digital marketing agency with over 10 years of experience in delivering result-driven marketing solutions. We specialize in SEO, Content Marketing, Social Media Marketing, and Performance Marketing for healthcare brands across India and globally.
Role Overview
We are seeking a detail-oriented and analytical Junior Google Ads Executive to join our Performance Marketing team. The ideal candidate should have hands-on experience in managing Google Ads campaigns and a strong understanding of digital advertising fundamentals. The role involves campaign execution, optimization, reporting, and performance analysis to achieve client objectives.
Key Responsibilities
- Create, manage, and optimize Google Ads campaigns across Search, Display, Performance Max, and YouTube.
- Conduct keyword research and competitor analysis to improve campaign performance.
- Monitor campaign budgets, bids, and overall account performance.
- Analyze key metrics such as CTR, CPC, Conversion Rate, CPA, and ROAS.
- Generate weekly and monthly performance reports with actionable insights.
- Perform A/B testing of ad copies, landing pages, and targeting strategies.
- Collaborate with SEO, Content, and Design teams to improve campaign effectiveness.
- Track conversions using Google Analytics and Google Tag Manager.
- Stay updated with Google Ads features, industry trends, and best practices.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business, Computer Science, or a related field.
- Minimum 1 year of hands-on experience managing Google Ads campaigns.
- Good understanding of Google Ads, Google Analytics, and Google Tag Manager.
- Strong analytical and problem-solving skills.
- Proficiency in MS Excel and Google Sheets.
- Excellent communication and reporting skills.
- Google Ads Certification will be an added advantage.
Pay: ₹15,000.00 - ₹20,000.00 per month
Work Location: In person
