Company: Ralakde Enterprises Private Limited
Location: Siliguri, West Bengal – Work from Office
Department: Marketing
Internship Duration: 3 Months
Stipend: ₹10,000 per month
Joining: Immediate Joiner Preferred
Education: Minimum 12th Pass
Experience: Freshers / Candidates with relevant exposure may apply
About the Role
Ralakde Enterprises Private Limited is looking for an enthusiastic and digitally skilled Marketing Intern with a strong interest in marketing, excellent English communication skills and a willingness to learn and execute modern marketing strategies.
The ideal candidate should have an understanding of digital marketing and social media platforms, strong analytical and market research capabilities, and excellent working knowledge of AI platforms such as ChatGPT, Claude and other AI tools. The candidate should be capable of using effective prompts to generate accurate, relevant and actionable marketing outputs.
Key Responsibilities
- Assist in planning, developing and executing digital marketing campaigns.
- Conduct market research, competitor analysis and customer research to identify market trends, opportunities and target audiences.
- Assist in developing marketing strategies based on market insights and business objectives.
- Support advertising campaigns through Google Ads, Facebook/Meta Ads and other digital advertising platforms.
- Assist in managing social media marketing activities across LinkedIn, Facebook, Instagram, X (Twitter) and other relevant platforms.
- Develop engaging marketing content, captions, campaign ideas, promotional concepts and other marketing communications.
- Use ChatGPT, Claude and other AI platforms for marketing research, content development, campaign planning, analysis and ideation.
- Demonstrate strong prompt engineering skills to obtain accurate, specific and useful outputs from AI platforms.
- Research, verify and refine AI-generated information before using it for marketing purposes.
- Use AI-assisted tools to develop targeted marketing campaigns, audience research, content strategies and campaign ideas.
- Monitor campaign performance and assist in analysing reach, engagement, clicks, conversions and other relevant marketing KPIs.
- Prepare basic marketing reports and derive meaningful insights from campaign and market data.
- Identify new digital marketing channels, emerging trends, tools and promotional opportunities.
- Assist with SEO, website promotion, online listings and other digital marketing activities.
- Support lead-generation and brand-awareness initiatives.
- Coordinate with internal teams to understand products, services and business requirements before developing marketing campaigns.
- Maintain proper records of marketing campaigns, content, research, leads and other marketing activities.
- Research emerging AI tools, marketing technologies and digital marketing trends and recommend ways to improve marketing efficiency.
- Perform other marketing-related activities assigned by the management.
Required Skills
- Excellent written and verbal English communication skills.
- Strong interest in Digital Marketing, Social Media Marketing, SEO and Business Marketing.
- Good understanding of social media platforms and their marketing potential.
- Strong research and analytical thinking.
- Ability to conduct market studies, competitor analysis and basic market analysis.
- Ability to understand data and convert observations into useful marketing insights.
- Excellent working knowledge of ChatGPT, Claude or similar AI platforms.
- Ability to create effective and structured AI prompts for research, content creation, campaign development and analysis.
- Creative thinking and the ability to generate innovative marketing ideas.
- Good computer skills and familiarity with Google Workspace and online tools.
- Ability to learn new software, AI tools and digital platforms quickly.
- Self-motivated, proactive and willing to take ownership of assigned responsibilities.
Preferred Skills
- Practical knowledge of Google Ads and Meta/Facebook Ads.
- Experience managing or experimenting with social media pages or digital campaigns.
- Knowledge of LinkedIn Marketing and B2B Marketing.
- Basic knowledge of SEO, content marketing, lead generation or email marketing.
- Strong understanding of ChatGPT, Claude and other AI platforms.
- Good prompt-writing and prompt engineering skills.
- Ability to use AI intelligently rather than simply generating generic content.
- Strong market research, analytical and problem-solving capabilities.
- Experience creating marketing campaigns, social media content or promotional strategies through academic, personal or previous internship projects.
- Ability to understand and work with marketing metrics and campaign performance data.
Eligibility
- Minimum 12th Pass.
- Candidates pursuing or having completed graduation in Marketing, Business Administration, Commerce, Management, Mass Communication or a related field will be an advantage, but graduation is not mandatory.
- Freshers are welcome to apply.
- Candidates with a genuine interest in marketing, digital platforms and AI are encouraged to apply.
- Immediate joiners are preferred.
Internship Details
The internship will be for a period of 3 months, with a monthly stipend of ₹10,000.
This is a full-time, work-from-office internship based at the Ralakde office in Siliguri, West Bengal.
The organisation follows a 5.5-day working week. Regular office working hours are 10:00 AM to 8:00 PM, including a 1-hour break. Saturday working hours commence from 9:00 AM, as applicable.
Pay: ₹10,000.00 per month
Work Location: In person
