Role Overview
We are looking for a creative and result-oriented Marketing & Social Media Executive to strengthen digital presence, support admission growth, and enhance brand visibility. The candidate will be responsible for managing social media, executing digital campaigns, creating engaging content, and driving parent engagement.
Key Responsibilities
Digital Marketing & Admissions
- Plan and execute digital marketing campaigns for admissions and school initiatives.
- Manage Meta Ads, Google Ads, and lead generation campaigns.
- Track campaign performance and optimize strategies for better results.
Social Media & Content Creation
- Manage social media platforms including Instagram, Facebook, LinkedIn, and YouTube.
- Create content calendars and engaging posts, reels, videos, and promotional creatives.
- Showcase school events, student achievements, activities, and success stories.
Brand Building & Communication
- Develop marketing collaterals such as brochures, presentations, newsletters, and admission creatives.
- Ensure consistent brand communication across all platforms.
- Coordinate with teachers, internal teams, designers, photographers, and external agencies.
Analytics & Reporting
- Monitor key metrics such as leads, engagement, and campaign performance.
- Prepare reports and provide insights to improve marketing initiatives.
Candidate Profile
- 2+ years of experience in Digital Marketing, Social Media Management, or Brand Marketing.
- Experience in education, schools, or EdTech preferred.
- Hands-on experience with Meta Ads, Google Ads, and digital campaigns.
- Strong content creation, communication, and creative writing skills.
- Ability to manage multiple campaigns with a creative and analytical approach.
Pay: ₹15,000.00 - ₹30,000.00 per month
Work Location: In person
