Job Title: Creative Designer / Strategist (Performance Marketing)
Location: Remote
Employment Type: Full-Time
Experience: 0-1 Year
About the Role
We're looking for a Creative Desinger / Strategist who understands that great performance marketing starts with great creatives.
This isn't a traditional content or copywriting role. We're looking for someone who can combine consumer psychology, creative thinking, and performance marketing to develop ad concepts that drive business results.
You'll work across multiple D2C and eCommerce brands, partnering with performance marketers, designers, video editors, creators, and founders to build high-performing creative campaigns across Meta, Google, and other digital platforms.
If you're someone who constantly analyzes ads, studies what makes people stop scrolling, and enjoys working with numbers, loves turning audience insights into compelling creative ideas, we'd love to meet you.
Key Responsibilities
As a Creative Desginer / Strategist, you will:
- Develop creative strategies for performance marketing campaigns across multiple D2C brands.
- Research audiences, competitors, and market trends to identify winning creative opportunities.
- Generate fresh campaign ideas, messaging angles, and creative concepts.
- Write compelling hooks, scripts, storyboards, ad copy, and creative briefs.
- Translate customer insights and buying behaviour into effective creative direction.
- Collaborate with designers, editors, UGC creators, and performance marketers to execute campaigns.
- Analyse creative performance using metrics such as CTR, Hook Rate, Thumbstop Ratio, CPC, CPA, ROAS to understand what drives results.
- Review winning and underperforming creatives to identify patterns, insights, and opportunities for future testing.
- Analyze winning and losing creatives to build repeatable creative frameworks and testing strategies.
- Stay updated with platform trends, emerging content formats, and best practices in paid social advertising.
What We're Looking For
We're looking for someone who is:
- Passionate about advertising, marketing, and consumer behaviour.
- Naturally curious about why people buy and what makes creatives perform.
- A strong storyteller with excellent copywriting and scriptwriting skills.
- Comfortable working with numbers and using data to support creative decisions.
- Organized and capable of managing multiple brands and projects simultaneously.
- Comfortable collaborating with cross-functional teams in a fast-paced agency environment.
Preferred Qualifications
Candidates with experience in one or more of the following will be preferred:
- D2C or eCommerce marketing
- Performance marketing agencies
- Marketing, fashion marketing, economics or statistics backgrounds
- Strong working knowledge of Excel or Google Sheets.
Why Join Us?
You'll work with fast-growing D2C brands and gain hands-on experience building creative systems that directly impact business growth.
This role offers the opportunity to:
- Build performance-first creative strategies across diverse brands.
- Develop a strong foundation in marketing analytics, consumer behaviour, and creative testing.
- Build the ability to combine creative thinking with data analysis to solve real-world marketing challenges.
- Work alongside experienced marketers and creative professionals.
- Influence creative direction from concept to execution while continuously learning through experimentation and performance insights.
If you're the kind of person who saves ads for inspiration, dissects winning campaigns, and enjoys understanding what makes people click, watch, and buy—we'd love to hear from you.
Benefits:
Application Question(s):
- When you see a successful ad, do you often think about why it worked?
Work Location: Remote
