Marketing Manager – Education Industry
Location: Anna Nagar, Madurai
Salary: ₹20,000 – ₹30,000 per month + Attractive Performance Incentives
Join Our Growing Team!
We are looking for an experienced and results-driven Marketing Manager to lead our marketing initiatives, increase brand visibility, generate student admissions, and drive business growth. The ideal candidate should have strong leadership skills, strategic thinking, and a passion for achieving targets in the education and training industry.
Key Responsibilities
- Develop and execute marketing strategies to increase student admissions and brand awareness.
- Plan and manage online and offline marketing campaigns.
- Lead and mentor the marketing team to achieve monthly admission and revenue targets.
- Generate high-quality leads through field marketing, institutional tie-ups, referrals, events, and promotional activities.
- Build strong relationships with schools, colleges, corporate organizations, and industry partners.
- Organize seminars, workshops, career guidance programs, roadshows, and educational events.
- Coordinate branding activities, promotional campaigns, and local marketing initiatives.
- Monitor campaign performance, analyze results, and optimize marketing strategies.
- Work closely with the Admissions, Counselling, Placement, and Academic teams to improve student conversions.
- Manage marketing budgets and ensure cost-effective campaign execution.
- Prepare daily, weekly, and monthly marketing performance reports.
- Stay updated with market trends, competitor activities, and emerging marketing opportunities.
Requirements
- Bachelor's or Master's Degree in Marketing, Business Administration, or a related field.
- 3–8 years of experience in Marketing, Business Development, Admissions, or the Education Industry.
- Proven experience in leading marketing teams and achieving business targets.
- Excellent leadership, communication, presentation, and negotiation skills.
- Strong analytical and decision-making abilities.
- Proficiency in MS Office and CRM tools is an advantage.
- Willingness to travel for business development and promotional activities.
Preferred Skills
- Strategic Marketing
- Team Leadership
- Business Development
- Brand Management
- Student Admission Strategies
- Lead Generation & Conversion
- Corporate & Institutional Tie-ups
- Event Planning & Promotions
- Market Analysis
- Relationship Management
Why Join Us?
- Attractive Salary + High Performance Incentives
- Leadership Role with Career Growth Opportunities
- Professional Development & Training
- Dynamic and Collaborative Work Environment
- Opportunity to Lead High-Impact Marketing Campaigns
- Recognition and Rewards for Outstanding Performance
Job Type: Full-time
Experience: 3–8 Years Preferred
Education: Bachelor's/Master's Degree
Work Location: Anna Nagar, Madurai
Immediate Joiners Preferred.
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
- Cell phone reimbursement
- Commuter assistance
- Flexible schedule
- Internet reimbursement
- Paid sick time
- Paid time off
Work Location: In person
