Sr Assoc Field Management
Role Impact:
We bring together the power of marketing research, technology, and AI to help brands maximize the impact of their advertising and unlock the power of long-term brand Fandom.
Trusted by the Biggest Brands
With a team of researchers, technologists, and data scientists, along with a powerful portfolio of advertising and brand research solutions, MarketCast has established itself as a Top 10 global marketing research provider. In fact, more than 80% of the top advertising spenders in the U.S. are MarketCast clients. Our marketing research helps them find the right audiences to target, craft ad creative that resonates, and build long-term brand Fandom and customer loyalty
Powered by People, AI and Data
MarketCast believes AI should amplify, not replace, the consumer’s voice in marketing research. By integrating AI models throughout our research process and organization, we’re transforming how researchers work and how research gets done.
All this is supported by our groundbreaking Research Platform, which brings together our AI models, data science, and technology to accelerate the design, delivery, and analysis of our research and the creation of our insight
Sr Assoc Field Management
We’re Looking For:
The Sr Assoc Field Management plays a critical role in ensuring the smooth execution of market research projects by managing field operations and data collection activities. This position is responsible for coordinating with field teams, monitoring data quality, and ensuring projects are completed on time and within budget. The Sr Assoc Field Management contributes to the overall success of research initiatives by providing essential operational support and maintaining high standards of data integrity.
- – Direct and oversee the activities of field teams, providing guidance and support to ensure adherence to project protocols and timelines, fostering a collaborative and efficient work environment. This involves managing the scheduling, training, and performance of field staff, ensuring they are well-equipped to execute research tasks effectively, thus contributing to the overall success of data collection efforts. It requires proactive communication, problem-solving, and the ability to motivate teams to achieve project objectives. By effectively coordinating field teams, the Sr Assoc Field Management helps to maintain data quality and project momentum.
- – Implement and maintain rigorous data quality control measures, ensuring the accuracy and reliability of collected data, which involves regular audits of field data, identifying potential issues, and implementing corrective actions to maintain high standards. This helps to mitigate risks associated with inaccurate or incomplete data, ensuring the integrity of research findings and enhancing the credibility of the overall project. Data quality monitoring includes the development and refinement of quality control protocols, providing training to field staff on data collection best practices, and leveraging technology to automate data validation processes. By prioritizing data quality, the Sr Assoc Field Management contributes to the delivery of actionable insights that inform strategic decision-making.
- – Develop and manage project budgets, tracking expenses and ensuring cost-effectiveness, this requires careful planning and monitoring of resource allocation, identifying opportunities for cost savings, and ensuring projects are completed within the allocated budget. It also involves negotiating with vendors and suppliers to secure competitive pricing, maintaining detailed records of project expenditures, and providing regular budget updates to stakeholders. Effective budget management is essential for maximizing the return on investment for research initiatives, ensuring that resources are utilized efficiently, and delivering high-quality results within financial constraints. By skillfully managing project budgets, the Sr Assoc Field Management helps to maintain financial stability and project viability.
- – Establish and maintain strong relationships with external vendors, including field agencies and data providers, negotiate contracts, manage performance, and ensure compliance with project requirements and quality standards. This involves identifying and evaluating potential vendors, conducting due diligence to assess their capabilities and reliability, and establishing clear communication channels to facilitate collaboration. Vendor relationship management also includes monitoring vendor performance against agreed-upon metrics, addressing any issues or concerns promptly, and fostering a culture of mutual respect and accountability. By building and nurturing strong vendor relationships, the Sr Assoc Field Management ensures access to reliable resources and expertise, which enhances the quality and efficiency of research projects.
- – Participate in the recruitment and training of field staff, ensuring they possess the necessary skills and knowledge to perform their duties effectively, which includes developing training materials, conducting training sessions, and providing ongoing support to enhance their capabilities. This involves identifying skill gaps and implementing targeted training programs to address specific needs, creating opportunities for professional development, and fostering a culture of continuous learning. By investing in the recruitment and training of field staff, the Sr Assoc Field Management helps to build a highly skilled and motivated workforce, which is essential for delivering high-quality data and achieving project success.
- – Identify and resolve issues that arise during field operations, implementing solutions to minimize disruptions and maintain project momentum, this requires proactive problem-solving skills, the ability to analyze complex situations, and the capacity to make timely decisions to mitigate risks. It also involves collaborating with cross-functional teams to address challenges, communicating effectively with stakeholders to keep them informed of progress, and implementing preventive measures to avoid future issues. By effectively resolving problems, the Sr Assoc Field Management helps to ensure projects are completed on time, within budget, and to the highest standards of quality.
- – Identify opportunities for process improvement within field operations, implementing changes to enhance efficiency and effectiveness, which includes analyzing current workflows, identifying bottlenecks, and developing innovative solutions to streamline processes. This involves collaborating with stakeholders to gather feedback, conducting pilot tests to evaluate new approaches, and implementing changes based on data-driven insights. By continuously seeking opportunities for process improvement, the Sr Assoc Field Management helps to optimize field operations, reduce costs, and improve the overall quality of research projects.
- – Prepare regular reports on field operations, providing updates on project progress, data quality, and budget status. It requires maintaining accurate records of all field activities, documenting procedures, and ensuring compliance with regulatory requirements. This involves utilizing data visualization tools to present information effectively, communicating findings to stakeholders in a clear and concise manner, and providing actionable insights to support decision-making. By generating comprehensive reports and maintaining thorough documentation, the Sr Assoc Field Management ensures transparency, accountability, and informed decision-making throughout the research process.
Qualifications:
- Bachelor's degree in a related field (e.g., Marketing, Business Administration, Social Sciences).
- Minimum of 3 years of experience in field management or a related role within the market research industry.
- Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.
- Excellent communication and interpersonal skills, with the ability to effectively coordinate and motivate field teams.
- Proficiency in data collection methodologies and quality control procedures.
- Experience with budget management and cost control.
- Ability to analyze data and identify trends or issues.
- Knowledge of relevant industry regulations and ethical guidelines.
- Strong problem-solving skills and the ability to work independently.
- Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
Who We Are:
MarketCast measures what moves people. Powered by AI, trained on decades of verified consumer response data, along with proprietary technology, MarketCast is the marketing effectiveness partner for the world's most ambitious brands, connecting emotional resonance to real-world business outcomes across advertising, sponsorships, content, brand health, and advanced analytics. With category-deep expertise spanning sports, entertainment, travel, automotive, and consumer brands, our team of seasoned industry strategists brings unmatched human intelligence to every engagement, turning complex data into decisive action so brands know exactly what's working, why it's working, and what to do next.
At MarketCast, we don't just accept difference - we embrace it, support it, and thrive on it for the benefit of our global culture and success. MarketCast is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. Check us out on LinkedIn and at: www.marketcast.com (http://www.marketcast.com)
Our Values:
Move the Needle
We turn insight into action and action into impact, acting with urgency and intention at every level, anticipating what's needed, executing with discipline, and driving outcomes that are measured and meaningful.
Client Success is Our Scoreboard
We win when our clients win. Delivering scaled, tech-enabled solutions that drive measurable impact and value to build lasting partnerships.
Grow Every Day
Expertise is earned continuously by investing in our craft, our colleagues, and our company.
Own It
Take responsibility for outcomes, not just outputs.
Benefits:
- Free movie tickets!
- Internet Broadband reimbursement
- Group Mediclaim policy covering employees and their families
- Group accident insurance for employees
- Group Term Life Insurance for employees
- Wellness and mental health support
- Annual health check-ups for employees at subsidized rates
- Professional growth and career development including LinkedIn Learning
In addition to your salary, MarketCast believes in providing a competitive total rewards package for its employees. All benefits are subject to eligibility requirements, and the terms of our official plan may be modified or amended from time to time.
Data Privacy Notice: In accordance with the provisions of the Information Technology Act, 2000 and applicable Data Protection Rules in India, please note that we collect certain categories of personal information from you as part of the application process and use it for the purposes indicated. Categories of personal information include name, contact information (phone, email, address), and details of your work history and education. The purpose of collecting this information is to be able to contact you and to assess your qualifications for the role. All information will be processed and stored securely, and will be used solely for recruitment, selection, and, if applicable, onboarding purposes, in compliance with applicable Indian laws.
