Job Title
Senior Graphic Designer (Government Projects)
Company
Expression 360
Location
Gandhinagar, Gujarat
Employment Type
Full-Time
Experience
Minimum 5+ Years (Mandatory)
About the Role
Expression 360 is looking for an experienced and creative Senior Graphic Designer to work on Government communication and branding projects. The ideal candidate should have strong conceptual thinking, advanced design skills, excellent visual storytelling abilities, and the capability to independently handle complete design projects from concept to final delivery.
Candidates must have prior experience in social media creatives, government awareness campaigns, branding, print media, outdoor advertising, event branding, and digital marketing creatives.
Key Responsibilities
- Design high-quality creatives for Government campaigns and awareness programs.
- Create social media posts, carousels, reels, stories, banners, and campaign creatives.
- Design brochures, booklets, annual reports, magazines, newsletters, flyers, leaflets, posters, standees, banners, certificates, invitations, folders, and other print materials.
- Create branding materials for exhibitions, conferences, government events, workshops, seminars, and public campaigns.
- Develop visual identities and branding guidelines for projects.
- Design infographics, data visualization, icons, illustrations, and presentation graphics.
- Prepare production-ready print files with proper bleed, margins, color profiles, and print specifications.
- Coordinate with printers, vendors, photographers, and production agencies whenever required.
- Ensure consistency in branding across all communication platforms.
- Understand Government branding guidelines and implement them accurately.
- Work closely with the Social Media Strategist, Content Writer, Photographer, and Video Editor.
- Handle multiple projects simultaneously while maintaining quality and deadlines.
- Stay updated with the latest design trends, AI design tools, and creative technologies.
Mandatory Software Proficiency
The candidate must have professional-level expertise in:
Adobe Creative Cloud
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe Premiere Pro
- Adobe After Effects
- Adobe Acrobat Pro
- Adobe Lightroom
Other Design Software
- CorelDRAW (Mandatory)
- Canva Pro (Mandatory)
- Figma
- Adobe Express
Motion Graphics & Animation
- Adobe After Effects
- Premiere Pro
- Basic 2D Motion Graphics
- Animated Social Media Posts
- GIF Animation
- Logo Animation
AI Design Tools
- Adobe Firefly
- Midjourney
- ChatGPT
- Microsoft Designer
- Canva AI
- Leonardo AI
- Ideogram
- Runway ML (Preferred)
The candidate should be comfortable using AI tools to improve productivity while maintaining originality and professional quality.
Video Editing (Preferred)
Candidates with video editing skills will be given preference.
Knowledge of:
- Adobe Premiere Pro
- After Effects
- DaVinci Resolve
- CapCut Professional
- Filmora (Optional)
Should be able to create:
- Government campaign videos
- Reels
- Short promotional videos
- Motion graphics
- Event highlight videos
- Subtitle editing
- Audio synchronization
- Basic color correction
Print Design Expertise
Must have experience in designing:
- Brochures
- Annual Reports
- Coffee Table Books
- Government Reports
- Magazines
- Catalogues
- Book Covers
- Leaflets
- Posters
- Hoardings
- Exhibition Panels
- Flex Banners
- Stall Branding
- Signage
- Packaging
- Merchandise
Social Media Design Expertise
Experience designing for:
- Instagram
- Facebook
- LinkedIn
- X (Twitter)
- YouTube
- Pinterest
- WhatsApp Campaigns
Should understand:
- Platform dimensions
- Safe zones
- Engagement-oriented design
- Carousel storytelling
- Reels cover design
- Thumbnail optimization
Required Skills
- Excellent typography knowledge
- Strong layout and composition skills
- Advanced color theory
- Branding and visual identity development
- Infographic design
- Creative thinking
- Attention to detail
- Time management
- Problem-solving
- File management and organization
- Print production knowledge
- Digital asset management
- Strong communication skills
- Ability to work under tight deadlines
Qualifications
- Bachelor's Degree in Graphic Design, Fine Arts, Visual Communication, Multimedia, or a related field.
- Professional certifications in Adobe Creative Suite or related software will be an added advantage.
- Experience letter (Mandatory)
Preferred Experience
Experience working with:
- Government Departments
- PSU Projects
- NGOs
- CSR Campaigns
- Election Awareness Campaigns
- Public Communication Projects
- Development Sector Projects
Portfolio Requirement (Mandatory)
Applicants must submit a portfolio showcasing:
- Branding Projects
- Social Media Designs
- Print Designs
- Government or Corporate Campaigns
- Motion Graphics
- Video Editing Samples (if applicable)
Applications without a portfolio will not be considered.
What We Expect
- Ability to work independently with minimal supervision.
- Strong creative thinking and concept development skills.
- Professional attitude and accountability.
- Consistent quality across all deliverables.
- Commitment to meeting deadlines without compromising design standards.
- Willingness to travel occasionally for project-related work and government events if required.
Added Advantage
- Photography or videography skills.
- Drone operation knowledge.
- Illustration and digital drawing.
- UI/UX basics.
- Basic HTML/CSS knowledge.
- Experience managing creative projects from concept to execution.
Pay: ₹30,000.00 - ₹45,000.00 per month
Education:
Experience:
- Graphic design: 5 years (Required)
Work Location: In person
