Conversion Perk is a performance-driven digital marketing agency helping ecommerce, D2C, and service-based brands scale with data-backed strategies. We’re growing fast and looking for a skilled Sr. PPC Executive who can take charge of paid media strategy and execution across Google Ads and Meta Ads.
If you love performance marketing, enjoy experimenting, and can own accounts like they’re your own business-this role is for you.
Key Responsibilities
Google Ads
- Plan, launch, and manage Search, Shopping, Performance Max, Display & YouTube campaigns.
- Conduct deep keyword research, competitor analysis, and search term pruning.
- Optimize campaigns for ROAS, CPA, and lead quality.
- Set up conversion tracking (GA4, GTM, Enhanced Conversions).
- Audit accounts and suggest actionable improvements for better performance.
Meta Ads
- Create, manage, and scale campaigns across Facebook & Instagram.
- Build structured ad sets, test creatives, and optimize for the lowest CPA.
- Work with the creative team for ad copy suggestions and innovative directions.
- Track events via Meta Events Manager and implement pixel/Conversion API setups.
Cross-Channel Responsibilities
- Develop and execute full-funnel paid media strategies.
- Monitor daily performance, identify trends, and proactively optimize.
- Prepare weekly/monthly performance reports with insights, not just numbers.
- Collaborate with designers, copywriters, and account managers to align on goals.
- Stay updated with platform changes, beta features, and industry trends.
Required Skills & Experience
- 3–5years of hands-on PPC experience.
- Strong command of Google Ads, Meta Ads, Google Analytics, GTM, and Data Studio.
- Proven ability to manage budgets of $10,000 to $100,000/month.
- Experience with ecommerce, lead generation, and remarketing funnels.
- An analytical mindset with comfort in numbers and experimentation.
- Excellent communication and reporting skills.
Job Type: Full-time
Pay: ₹35,000.00 - ₹50,000.00 per month
Benefits:
- Health insurance
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
