Key Responsibilities (day-to-day)
- Own media campaign planning, monitoring, reporting, and analysis across paid, earned, and owned media.
- Drive campaign management and optimization strategy across SEM, Display, Facebook, OTT, Publishers, Programmatic, UAC, and mobile app marketing.
- Work closely with cross-functional teams, both internal and external. Define and track KPIs across channels - Organic, Direct, Affiliates, Referral, Social, and Paid.
- Use tools like Comscore, Data.ai, Similarweb, and Semrush; apply omni-channel and marketing-automation understanding.
- Manage client relations and expectations; identify cross-sell and upsell opportunities. Strong grasp of end-to-end digital media and performance marketing campaign management, including web analytics and traffic analysis (Google Ads, Meta Business Manager, DV360, LinkedIn Campaign Manager) and campaign optimization, audience targeting, bidding strategies, and performance reporting across digital advertising platforms.
Pay: From ₹400,000.00 per year
Benefits:
Work Location: Hybrid remote in Navi Mumbai, Maharashtra
