Key Responsibilities
- Plan, create, and manage Google Ads campaigns (Search, Display, YouTube, Performance Max).
- Perform keyword research, competitor analysis, and audience targeting.
- Optimize campaigns for better CTR, CPC, conversions, and ROI.
- Monitor daily campaign performance and budget allocation.
- Write effective ad copies and suggest landing page improvements.
- Conduct A/B testing for ads, keywords, and bidding strategies.
- Generate performance reports using Google Ads and Google Analytics.
- Track conversions and analyze campaign insights for growth.
- Coordinate with sales, design, and content teams for campaign execution.
- Stay updated with latest Google Ads trends and algorithm changes.
Required Skills
- Good understanding of Google Ads platform and campaign setup.
- Knowledge of keyword planning, bidding strategies, and campaign optimization.
- Familiarity with Google Analytics, GTM, and conversion tracking.
- Strong analytical and problem-solving skills.
- Good communication and reporting abilities.
- Ability to manage multiple campaigns and deadlines.
Preferred Qualifications
- Bachelor’s degree in Marketing, Business, IT, or related field.
- Google Ads certification is a plus.
- Experience in handling lead generation or e-commerce campaigns preferred.
- Freshers with strong Google Ads knowledge can also apply.
Job Types: Full-time, Permanent
Pay: ₹15,000.00 - ₹45,000.00 per month
Benefits:
- Leave encashment
- Paid sick time
- Provident Fund
Work Location: In person
