Role Overview:
Lead the strategy, execution, and adoption of digital acquisition initiatives to drive business growth, enhance customer experience, and enable operational excellence across channels.
Key Responsibilities:
1. Digital Acquisition Strategy & Execution
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Define and drive the digital acquisition roadmap in alignment with business goals and channel priorities.
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Partner with channel leaders to identify opportunities, translate requirements into scalable solutions, and ensure successful implementation.
2. Digital Product Launch & Platform Management
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Lead end-to-end delivery of digital product launches, ensuring adherence to timelines, quality standards, and business objectives.
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Establish strong vendor partnerships to incorporate external insights and continuously enhance platform capabilities.
3. Adoption & Change Management
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Drive enterprise-wide adoption of digital initiatives across internal teams and external partners.
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Leverage technology to simplify processes, improve efficiency, and deliver superior stakeholder value.
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Monitor adoption metrics and proactively address gaps in usage, including digital sales enablement tools (e.g., handheld devices).
4. Worksite & Lead Management Strategy
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Develop and implement worksite management frameworks to streamline lead generation and tracking.
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Collaborate with vendors and internal stakeholders to ensure seamless lead capture, integration, and flow across systems.
5. Project & Program Leadership
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Identify and prioritize automation, cross-sell, and up-sell opportunities through data-driven insights.
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Lead cross-functional teams to deliver strategic initiatives on time and within scope.
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Ensure continuous alignment with vendors to incorporate best practices and evolving market trends.
6. Partner Integration & Ecosystem Development
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Build and manage strategic relationships with channel partners, including digital aggregators.
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Oversee system integrations to ensure seamless connectivity, improved process efficiency, and enhanced user experience.
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Drive innovation in digital processes to improve speed, accessibility, and scalability of solutions.
Key Outcomes:
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Accelerated digital acquisition and revenue growth
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Increased adoption and utilization of digital tools and platforms
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Improved customer and partner experience
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Scalable and efficient digital ecosystems
