Job Title: Assistant General Manager – Marketing
Department: Marketing
Industry: Real Estate / Construction
Location: Chennai
Job Purpose
Responsible for developing and executing marketing strategies for residential real estate projects, driving brand visibility, generating qualified leads, supporting sales targets, and managing ATL, BTL and digital marketing activities.
Key Responsibilities
- Develop and implement marketing strategies for residential real estate projects.
- Plan and execute ATL, BTL, digital, social media, print and outdoor marketing campaigns.
- Manage project branding, marketing collateral, brochures, hoardings, signage and promotional materials.
- Develop lead-generation strategies in coordination with the Sales and Pre-Sales teams.
- Monitor campaign performance, lead quality, conversion ratios and marketing ROI.
- Coordinate with digital agencies, creative agencies, media partners, vendors and other external stakeholders.
- Conduct market research, competitor analysis and customer profiling to identify market opportunities.
- Plan and manage project launches, events, exhibitions, activations and promotional campaigns.
- Prepare and monitor annual/monthly marketing budgets and ensure effective utilization of marketing spends.
- Track digital marketing metrics including leads, CPL, campaign performance and conversion trends.
- Work closely with Sales, CRM and Business Development teams to improve lead conversion.
- Ensure consistency of project branding and communication across all marketing channels.
- Prepare regular MIS and management reports covering campaign performance, lead generation and marketing expenses.
- Identify new marketing channels and innovative promotional strategies to strengthen project positioning.
- Manage and mentor the marketing team and ensure timely execution of marketing plans.
Required Skills
- Strong knowledge of Real Estate Marketing and Project Marketing.
- Excellent understanding of Digital Marketing, Lead Generation, ATL & BTL activities.
- Strong analytical and market research skills.
- Experience in managing marketing agencies and external vendors.
- Strong communication, negotiation and presentation skills.
- Ability to manage budgets, campaigns and multiple projects simultaneously.
- Strong leadership and team-management capabilities.
- Good knowledge of CRM, digital analytics and marketing performance metrics.
Qualification & Experience
- Education: MBA/PGDM in Marketing preferred.
- Experience: 8–12 years of relevant experience in Real Estate Marketing, preferably with residential projects.
- Candidates with strong experience in Chennai/Tamil Nadu real estate markets will be preferred.
Key Performance Indicators (KPIs)
- Qualified lead generation and lead quality
- Marketing ROI and cost per lead
- Campaign performance and conversion contribution
- Project brand visibility and market positioning
- Marketing budget adherence
- Sales support and project-wise achievement of lead targets
- Timely execution of marketing campaigns and project launches
Pay: ₹80,000.00 - ₹120,000.00 per month
Benefits:
- Cell phone reimbursement
- Commuter assistance
- Health insurance
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
