Job Title: Product Marketing Leader
Location: United States (Only US Candidates)
Employment Type: Full-Time
About the Role
The role is intended to build, lead, and expand the Product Marketing function in a fast-growing, AI-driven B2B SaaS organization. It focuses on creating a compelling market narrative for sophisticated, Data-led products, especially within the marketing measurement, attribution, analytics, and decision intelligence space. The position requires a blend of strategic perspective and strong execution capability, ensuring that product strengths are converted into clear market value and measurable business impact.
Role Objective
The Product Marketing Leader will own the development and execution of the overall product marketing strategy. The role will ensure strong alignment between product innovation, customer requirements, market opportunities, and revenue growth priorities. It requires strong domain exposure to data-intensive marketing platforms, including Marketing Mix Modeling, incrementality measurement, attribution methodologies, and broader marketing analytics frameworks.
Key Responsibilities
Product Positioning & Messaging
Create and continuously strengthen differentiated product positioning across the portfolio. Build clear, compelling value propositions that communicate product relevance across customer segments. Convert complex analytics, measurement, and AI-led capabilities into simple, credible, and persuasive messaging for both technical and business audiences.
Go-To-Market Strategy
Develop and implement end-to-end go-to-market strategies for new product launches, feature releases, market entry initiatives, and expansion programs. Ensure GTM plans are aligned with revenue priorities, regional needs, customer segments, and commercial execution requirements.
Market Intelligence & Competitive Analysis
Build a structured market intelligence approach covering competitor mapping, category trends, customer needs, buyer behavior, and market shifts. Use these insights to support product roadmap decisions, strengthen positioning, and improve commercial strategy.
Revenue Enablement
Work closely with Sales, Customer Success, and Revenue teams to create strong enablement assets, including pitch decks, sales playbooks, objection-handling guides, battle cards, customer narratives, and value articulation frameworks. Support enterprise and mid-market deal cycles by improving the clarity and strength of product-led conversations.
Cross-Functional Leadership
Partner with Product, Data Science, Engineering, Sales, and Customer Success teams to ensure that product capabilities are clearly understood, market-ready, and commercially relevant. Serve as the connecting point between product development, internal stakeholders, and external market expectations.
Customer & Segment Understanding
Develop a strong understanding of enterprise and mid-market customers, including buyer personas, decision journeys, business challenges, adoption barriers, and value expectations. Apply these insights to refine messaging, segmentation, and GTM execution.
Thought Leadership & Content Strategy
Lead the creation of high-quality thought leadership and product content, including whitepapers, executive briefs, case narratives, product explainers, market POVs, and leadership communication. Help position the organization as a credible and informed voice in marketing measurement, attribution, incrementality, and analytics.
Key Skills & Competencies
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Strong experience in B2B SaaS, platform-led, or data-driven technology organizations
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Deep understanding of marketing measurement, attribution, Marketing Mix Modeling, incrementality testing, and analytics frameworks
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Proven strength in product positioning, messaging, storytelling, and value articulation
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Experience in building, leading, or scaling a Product Marketing function
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Ability to work closely with Data Science, Analytics, Product, and Engineering teams to translate technical capabilities into business outcomes
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Strong understanding of enterprise and mid-market GTM models
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Ability to balance strategic thinking with execution discipline
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Excellent stakeholder management across global and cross-functional teams
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Strong commercial orientation with the ability to support revenue growth through product-led narratives
Experience Requirements
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10–15+ years of experience in Product Marketing, Product Strategy, Marketing Strategy, or related functions
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Prior experience in marketing analytics, marketing measurement, ad-tech, mar-tech, attribution, or data platform organizations is preferred
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Demonstrated experience in high-growth SaaS or platform-based environments
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Exposure to U.S. and global markets will be highly valuable
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Experience working with complex, technical, or data-led products and converting them into clear market-facing narratives is preferred
