Performance Marketing Executive
Company: Sihrsalt
Location: Mira Road East, Mumbai
Job Type: Full-time
About Sihrsalt
Sihrsalt is a creative marketing agency that helps brands grow through strategic branding, content creation, digital marketing, website development, and performance-driven campaigns. We are looking for a results-oriented Performance Marketing Executive who can drive measurable growth through data-backed paid marketing strategies.
Job Summary
As a Performance Marketing Executive, you will be responsible for planning, executing, monitoring, and optimizing paid digital campaigns across various platforms. You'll work closely with the creative, content, and strategy teams to generate high-quality leads, improve conversions, and maximize return on ad spend (ROAS).
Key Responsibilities
- Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other digital platforms.
- Monitor campaign performance and continuously optimize for conversions, CPL, CPA, and ROAS.
- Conduct audience research, keyword research, competitor analysis, and A/B testing.
- Track campaign performance using Google Analytics, Meta Ads Manager, Google Tag Manager, and other analytics tools.
- Develop media plans and allocate advertising budgets effectively.
- Generate high-quality leads and improve conversion rates through data-driven optimization.
- Collaborate with designers, content creators, and strategists to create high-performing ad creatives and landing pages.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- 1+ years of hands-on experience in performance marketing or paid advertising.
- Strong knowledge of Google Ads, Meta Ads Manager, Google Analytics (GA4), and Google Tag Manager.
- Understanding of PPC, CPC, CPM, CTR, CPA, CPL, conversion tracking, and attribution models.
- Experience managing advertising budgets and optimizing campaigns for maximum ROI.
- Excellent analytical skills with the ability to interpret campaign data and make informed decisions.
- Strong communication, time management, and organizational skills.
- Ability to manage multiple campaigns simultaneously in a fast-paced agency environment.
Preferred Qualifications
- Experience with LinkedIn Ads, YouTube Ads, or other paid media platforms.
- Familiarity with SEO, landing page optimization, and marketing automation tools.
- Google Ads and Meta Blueprint certifications are a plus.
Pay: From ₹28,000.00 per month
Work Location: In person
