Sreewari Engineers is looking for an Email Marketing Specialist to plan, execute and optimize email marketing campaigns that generate business enquiries, nurture prospects and support sales growth.
The candidate will be responsible for building targeted email campaigns, managing contact lists, creating engaging email content, tracking campaign performance and coordinating with the sales team.
Key Responsibilities
- Plan and execute email marketing campaigns for products, services and business promotions.
- Build and maintain targeted email lists for customers, prospects and business contacts.
- Create engaging email content, subject lines and campaign messages.
- Design professional email templates using email marketing platforms.
- Segment audiences based on industry, location, customer type and business requirements.
- Schedule and send email campaigns while maintaining proper sending practices.
- Monitor campaign performance, including:
- Open rates
- Click-through rates
- Bounce rates
- Unsubscribe rates
- Lead generation
- Conduct A/B testing of subject lines, content and campaign formats.
- Maintain accurate contact databases and update lead information.
- Coordinate with the sales and marketing teams to identify target industries and potential customers.
- Develop email campaigns for customer follow-ups, product updates, company announcements and lead nurturing.
- Ensure email content is professional, relevant and aligned with company branding.
- Prepare regular campaign performance reports and suggest improvements.
- Research new email marketing strategies, tools and industry best practices.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, English or a related field.
- Candidates with relevant email marketing experience and strong communication skills may also be considered.
Experience
- 1–3 years of experience in email marketing, digital marketing or a related role preferred.
- Freshers with strong email marketing knowledge, good writing skills and practical campaign experience may also apply.
Required Skills
- Strong written and verbal communication skills.
- Good knowledge of email marketing concepts and campaign management.
- Experience with email marketing platforms such as Mailchimp, Brevo, HubSpot or similar tools.
- Basic knowledge of HTML email templates and email design.
- Understanding of email marketing metrics and campaign analytics.
- Good MS Excel / Google Sheets skills for managing contact lists and reports.
- Ability to write clear, engaging and professional marketing content.
- Strong attention to detail and data accuracy.
- Ability to manage multiple campaigns and meet deadlines.
Preferred Skills
- Experience in B2B email marketing.
- Knowledge of lead generation and lead nurturing.
- Basic understanding of CRM tools and marketing automation.
- Knowledge of email deliverability, bounce management and unsubscribe practices.
- Experience creating campaigns for industrial, engineering, construction or B2B businesses will be an advantage.
- Basic knowledge of SEO, digital marketing and content marketing.
What We Are Looking For
We are looking for a results-oriented Email Marketing Specialist who can take ownership of the complete email marketing process—from building targeted contact lists and creating campaigns to tracking results and generating qualified business enquiries.
The ideal candidate should be creative, analytical and comfortable working closely with the sales and marketing teams to support business growth.
Pay: ₹10,000.00 - ₹30,000.00 per month
Work Location: In person
