ob Summary:
Responsible for planning, executing, and optimizing digital marketing campaigns across platforms to drive leads, sales, customer acquisition, and ROI.
Key Responsibilities:
- Plan and manage paid campaigns on Google Ads, Meta Ads, YouTube, and other digital platforms.
- Develop performance marketing strategies based on business and sales objectives.
- Manage campaign budgets and optimize CPL, CPA, ROAS, conversion rate, and CAC.
- Conduct audience research, keyword research, and competitor analysis.
- Create and test different ad creatives, copies, landing pages, and offers.
- Track campaign performance using Google Analytics, Meta Pixel, conversion tracking, and dashboards.
- Analyze data and provide regular performance reports and actionable insights.
- Coordinate with the creative, sales, content, and product teams.
- Conduct A/B testing and continuously improve campaign performance.
- Identify new digital acquisition channels and opportunities for business growth.
Required Skills:
- Strong knowledge of Google Ads & Meta Ads
- Digital analytics and data interpretation
- Budget and ROI management
- Conversion optimization
- A/B testing
- Basic understanding of SEO, landing pages, and CRM
- Strong analytical and communication skills
Key Performance Indicators (KPIs):
ROAS | ROI | CAC | CPL | CPA | Conversion Rate | Revenue | Lead Quality | Customer Acquisition
Share you CV - [email protected] / WhatsApp @8005663974
Pay: From ₹25,000.00 per month
Work Location: In person
