Position: Social Media Marketing Specialist
Location: Mansarover , Jaipur
Employment Type: FULL time
We are looking for a creative and motivated Social Media Marketing Specialist to join our team and help us build a strong online presence across various platforms.
Job Summary:
The Social Media Marketing Specialist will be responsible for creating and managing content across all social media channels to drive engagement, build our brand, and support our marketing strategies. A key part of this role will be leveraging Meta Ads (Facebook and Instagram advertising) to optimize ad campaigns, increase reach, and achieve business goals. This role requires a deep understanding of social media trends, tools, and strategies to enhance brand awareness, customer engagement, and lead generation.
Key Responsibilities:
- Develop, implement, and manage our social media strategy.
- Create and publish engaging content on social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, Pinterest.
- Plan, execute, and optimize Meta Ads campaigns to achieve specific marketing objectives such as brand awareness, lead generation, and conversions.
- Monitor and analyze social media performance metrics using tools like Google Analytics, Hootsuite, or Sprout Social.
- Collaborate with the marketing team to create a content calendar and align social media campaigns with overall marketing strategies.
- Engage with followers, respond to comments and messages, and foster a sense of community around the brand.
- Stay up-to-date with the latest social media best practices, tools, and trends.
- Conduct competitor analysis and monitor social media channels to identify trends and opportunities.
- Develop and manage social media advertising campaigns.
- Person should have knowledge about Canva, Photoshop ,Adobe Illustrator.
- Track and report on key social media performance indicators (KPIs) and provide recommendations for improvement.
- Assist with other digital marketing initiatives as needed.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Proven experience as a Social Media Marketing Specialist or similar role.
- Strong understanding of social media platforms, algorithms, and best practices.
- Excellent writing, editing, and communication skills.
- Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
- Ability to analyze and interpret social media metrics and data.
- Creative thinker with a strong attention to detail.
- Ability to work independently and as part of a team.
- Knowledge of graphic design and video editing tools is a plus.
- Familiarity with SEO and web traffic metrics.
If you are passionate about social media marketing and have a strong understanding of Meta Ads, we want to hear from you! Please submit your resume, a cover letter, and examples of your social media work
Job Types: Full-time, Permanent
Pay: ₹8,000.00 - ₹25,000.00 per month
Education:
Experience:
- Social media marketing: 1 year (Required)
Work Location: In person
