Job Description – Social Media Manager
Company: Awish Derma Clinic Private Limited
Location: Delhi
Employment Type: Full-Time
Position Overview
Awish Derma Clinic Private Limited is looking for a creative and results-driven Social Media Manager to manage and grow the clinic’s online presence across multiple social media platforms. The ideal candidate will be responsible for content creation, brand awareness, patient engagement, lead generation, and digital marketing activities to promote dermatology, aesthetic, and cosmetic services.
Key Responsibilities
Social Media Management
Manage and maintain all social media platforms including Instagram, Facebook, YouTube, LinkedIn, and Google Business Profile.
Create, schedule, and publish engaging content regularly.
Develop monthly social media content calendars.
Ensure consistent brand messaging across all platforms.
Content Creation
Create attractive posts, reels, stories, videos, and promotional content.
Coordinate with doctors and clinic staff for treatment-related content.
Write compelling captions, hashtags, and promotional copy.
Capture and showcase patient success stories, before-and-after results, and clinic activities.
Digital Marketing & Lead Generation
Plan and execute social media campaigns to generate patient leads.
Monitor and optimize paid advertising campaigns.
Track campaign performance and ROI.
Support marketing initiatives for new treatments and services.
Community Engagement
Respond to comments, messages, and patient inquiries professionally.
Build and maintain positive relationships with followers.
Monitor online reviews and reputation management activities.
Analytics & Reporting
Track social media metrics including reach, engagement, followers, and conversions.
Prepare weekly and monthly performance reports.
Suggest improvements based on analytics and market trends.
Branding & Promotions
Promote dermatology, cosmetology, hair restoration, and aesthetic services.
Collaborate with internal teams to create marketing campaigns and promotional offers.
Stay updated with industry trends and competitor activities.
Required Skills
Strong knowledge of Instagram, Facebook, YouTube, LinkedIn, and Google Business Profile.
Experience in social media marketing and content creation.
Knowledge of Canva, Adobe Photoshop, CapCut, or similar design/video editing tools.
Excellent communication and copywriting skills.
Understanding of digital marketing and paid advertising.
Creative mindset with attention to detail.
Qualifications
Bachelor's degree in Marketing, Digital Marketing, Communications, Journalism, or related field.
1–3 years of experience in Social Media Management (Healthcare, Dermatology, Beauty, or Aesthetic Industry preferred).
Working Conditions
Working Days: 6 Days per Week
Working Hours: 9 Hours per Day
Job Type: Full-Time
Performance Indicators (KPIs)
Social media growth and engagement.
Lead generation through digital platforms.
Content performance and reach.
Brand awareness and online reputation.
Campaign effectiveness and conversion rates.
Pay: ₹25,000.00 - ₹50,000.00 per month
Work Location: In person
