Job Summary
We are seeking a creative and data-driven Digital Marketing Manager to grow our online presence and generate quality leads for our training programs. You will plan and execute campaigns across social media, search, and email — turning our brand story into student enrolments. Prior experience marketing IT courses or working with an ed-tech / technology training institute is essential.
Key Responsibilities
- Plan and run paid ad campaigns on Meta (Facebook/Instagram) and Google Ads focused on lead generation for our courses
- Manage and grow our social media handles with engaging posts, reels, and stories
- Create and coordinate content — creatives, captions, videos, blogs, and landing pages — in collaboration with the team
- Execute SEO activities (on-page, off-page, keyword research) to improve website ranking and organic traffic
- Run email/WhatsApp marketing campaigns for lead nurturing and course promotions
- Track, analyse, and report campaign performance (CPL, CTR, conversions) using Google Analytics and Meta Ads Manager, and optimise for ROI
- Monitor competitor activity and industry trends in the ed-tech/training space
- Support offline marketing events, webinars, and seminar promotions
Requirements
- Bachelor's degree in Marketing, Communications, or any discipline with digital marketing certification
- Minimum 1 year of hands-on digital marketing experience in an ed-tech company, IT training institute, or agency handling technology education clients (mandatory)
- Working knowledge of Meta Ads, Google Ads, SEO, and social media management
- Familiarity with tools such as Google Analytics, Canva, and basic video editing tools
- Strong copywriting and creative skills; ability to write for a Kerala student audience
- Knowledge of Malayalam and English content creation is an advantage
- Self-starter with the ability to manage multiple campaigns and deadlines
What We Offer
- Competitive salary with performance-based growth
- Freedom to experiment with creative campaigns
- Exposure to the fast-growing ed-tech and IT training industry
- Learning access to our in-house courses and Gen AI tools
About Us
SMEC Technologies is Kerala's leading IT training academy, backed by over 25 years of parent-company experience in engineering and industrial solutions. With centres in Kochi, Calicut, and Trivandrum, we train future professionals in Full Stack Development, Data Science, AI & ML, Software Testing, and UI/UX Design — all with Gen AI integration and dedicated placement assistance.
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
