Performance Marketing Executive
Location: Work From Office
Experience Required: 3–4+ Years
Company: Unlimitr
About Unlimitr
Unlimitr is building the future of AI-powered health, fitness, and coaching. We combine live coaching, AI health assessments, nutrition intelligence, and community to help people unlock their limitless potential.
We are looking for a data-obsessed, ROI-driven Performance Marketing Executive who lives and breathes paid acquisition.
Role Overview
You will be responsible for planning, executing, optimizing, and scaling paid acquisition campaigns across Meta and Google.
Your core mandate:
Drive profitable growth. Improve ROAS. Scale performance without compromising efficiency.
This is not a coordination role. This is a hands-on execution + optimization role.
Key Responsibilities1. Paid Media Strategy & Execution
● Plan and execute campaigns across:
○ Meta (Facebook & Instagram Ads)
○ Google Ads (Search, Display, YouTube, Performance Max)
● Own full-funnel strategy: Awareness → Consideration → Conversion → Retention
● Build and test audience structures, creatives, and bidding strategies
2. ROI & ROAS Ownership
● Drive measurable improvements in:
○ CAC
○ CPL
○ CPA
○ ROAS
● Optimize campaigns daily based on performance signals
● Scale winning campaigns while maintaining efficiency benchmarks
3. Experimentation & Optimization
● Run structured A/B tests across:
○ Creatives
○ Hooks & messaging
○ Landing pages
○ Audiences
○ Bidding models
● Continuously test new formats (Reels, UGC, Video Sales Letters, etc.)
4. Analytics & Reporting
● Track and analyze performance using:
○ Meta Ads Manager
○ Google Ads
○ Google Analytics (GA4)
○ Google Tag Manager
● Build weekly & monthly performance reports
● Derive actionable insights from data (not just dashboards)
5. Tracking & Tech Stack Management
● Set up and manage:
○ Pixels & Conversions API
○ Google Tag Manager
○ Event tracking
○ Attribution models
● Work with landing page tools and CRM integrations to ensure accurate tracking
Required Skills & Experience
● 3–4+ years of hands-on experience in performance marketing
● Proven track record of scaling campaigns with strong ROAS
● Strong experience with:
○ Meta Ads Manager
○ Google Ads (Search, Display, YouTube, PMax)
○ GA4
○ Google Tag Manager
● Experience with third-party tools such as:
○ Attribution tools
○ Landing page builders
○ Marketing automation platforms
○ CRM integrations
● Strong understanding of:
○ Funnel building
○ Attribution models
○ Conversion tracking
○ Creative testing frameworks
○ Budget allocation strategies
Ideal Candidate Persona
● Performance-first mindset
● Data-driven and analytical
● Obsessed with optimization
● Comfortable with numbers and dashboards
● Fast executor, not just a planner
● Understands Indian D2C / fitness / subscription business models
● Can work cross-functionally with creative, tech, and product teams
KPIs You’ll Be Measured On
● ROAS improvement
● CAC reduction
● Conversion rate improvement
● Revenue contribution from paid channels
● Funnel efficiency
Why Join Unlimitr?
● Be part of a fast-growing AI-health ecosystem
● High ownership and impact
● Work directly with leadership
● Build scalable performance systems from the ground up
If you’re someone who can turn ad spend into predictable, profitable growth — we’d love to talk or share CV on [email protected]
Pay: From ₹40,000.00 per month
Work Location: In person
