About the Role
We're looking for an Outreach & Link Building Specialist to join our growing SEO team.
Your main responsibility will be helping us secure high-quality backlinks for our SEO clients through targeted outreach, relationship building and negotiation.
We already have established link-building processes and will train you on how we work. However, we're looking for someone who can bring their own experience and ideas rather than simply follow instructions.
Ideally, you'll already have experience with link building, email outreach, cold email or lead generation and understand how to take an outreach campaign from prospecting all the way through to a successful placement.
You'll also have the opportunity to help us improve our wider cold-email systems, including campaigns for our own agency.
What You'll Be Doing
Link Building & Prospecting
- Research and identify relevant, high-quality websites for client link-building campaigns
- Build targeted prospect lists based on relevance, quality and client requirements
- Find and verify contact information for website owners, editors and publishers
- Identify new link-building opportunities and outreach strategies
- Assess potential websites to ensure they meet our quality standards
- Maintain organised and accurate records of prospects, conversations and placements
- Work across clients in a variety of industries and niches
Outreach
- Contact website owners, publishers and editors through email outreach
- Write and adapt outreach messages depending on the website and opportunity
- Manage follow-up sequences to maximise response rates
- Manage replies and conversations from initial contact through to placement
- Build genuine, long-term relationships with useful publishers and website owners
- Test different outreach messages, approaches and sequences to improve results
- Monitor outreach performance and identify opportunities for improvement
Negotiation & Placement Costs
We don't want someone who simply accepts the first price a publisher quotes.
You'll be expected to:
- Negotiate with website owners and publishers to secure competitive placement prices
- Use previous pricing, site quality and commercial judgement when negotiating
- Identify opportunities to secure better rates through repeat business and existing relationships
- Balance link quality, relevance and cost when making decisions
- Help us reduce average link acquisition costs without compromising quality
- Build relationships that allow us to secure preferential pricing over time
Good commercial judgement is important. The cheapest link isn't necessarily the best link, but neither should we be paying £100 for something that could reasonably have been negotiated to £70.
Your Existing Network
We're particularly interested in candidates who have already worked in link building or outreach and have built their own network.
It would be a strong advantage if you already have:
- Relationships with website owners, editors or publishers
- Your own database or lists of websites you've previously worked with
- Contacts across multiple industries or niches
- Knowledge of typical placement pricing
- Publishers you've worked with repeatedly and can approach directly
- Relationships that may allow you to secure better pricing or faster placements
Having an existing network isn't essential, but it will be viewed as a significant advantage.
You'll also be expected to continually expand and improve our own internal outreach database as part of the role.
Cold Email & Lead Generation
Alongside client link building, there will be opportunities to help improve our wider cold-email activity.
Depending on your experience, this could include:
- Building and cleaning prospect lists
- Finding and enriching contact information
- Segmenting prospects
- Setting up cold-email campaigns
- Creating and testing email sequences
- Managing follow-ups
- Monitoring replies and campaign performance
- Improving response rates
- Supporting email deliverability
- Managing sending inboxes and domains
- Helping with our agency's own lead-generation campaigns
You don't need to be an expert in every area of cold email from day one.
However, hands-on cold-email experience is a strong advantage.
What We're Looking For
Essential
- Previous experience in link building, outreach, cold email or lead generation
- Good written English and communication skills
- Strong internet research and prospecting skills
- Comfortable communicating and negotiating with website owners and publishers
- Good negotiation skills and commercial awareness
- Organised and able to manage multiple campaigns at the same time
- Comfortable working with spreadsheets and online tools
- Able to follow established processes while also suggesting improvements
- Able to work independently and take responsibility for your work
- Good attention to detail
- Comfortable being measured on results rather than simply activity
- Willing to learn and develop your skills
Nice to Have
Experience with any of the following would be beneficial:
- SEO and link building
- Guest-post or editorial outreach
- Existing publisher/webmaster relationships
- Instantly
- Smartlead
- Lemlist or similar outreach platforms
- Ahrefs
- Semrush
- Email verification and enrichment tools
- LinkedIn prospecting
- CRM systems
- Email deliverability
- Domain and inbox management
- Lead generation
- Outreach automation
You don't need experience with every tool listed above.
We're more interested in someone who understands outreach and gets results than someone who has simply used lots of software.
What Success Looks Like
The main goal of the role is simple:
Consistently secure good-quality, relevant links for our clients at commercially sensible prices.
We'll look at things such as:
- Number of successful placements
- Quality and relevance of placements
- Client link targets achieved
- Positive outreach response rates
- Average placement cost
- Negotiated savings
- Quality of new prospects being added
- Development of new publisher relationships
- Organisation and accuracy of campaign records
- Reliability of delivery
Over time, we'd also like you to help us improve our overall outreach systems so we're continually getting better results from the same amount of work.
The Type of Person We're Looking For
We're looking for someone who is:
- Proactive – you look for opportunities rather than waiting to be given every task
- Commercial – you understand that costs and margins matter
- Persistent – you follow up rather than giving up after one email
- Organised – you can keep multiple campaigns and conversations under control
- Curious – you want to understand why one campaign performs better than another
- Reliable – you take responsibility for the work you've agreed to deliver
- Resourceful – when something isn't working, you try different approaches
- Collaborative – you're comfortable working as part of a wider SEO and content team
We're not looking for someone who simply wants to complete a checklist every day.
We're looking for someone who wants to take ownership of outreach and become better at it over time.
What We Offer
- Full-time, permanent position
- Work from home
- ₹25,000–₹35,000 monthly salary depending on experience
- Training on our existing SEO and link-building processes
- Opportunity to develop deeper expertise in outreach and cold email
- Opportunity to take increasing ownership as the role develops
- Work across a variety of clients and industries
- Scope to help improve and build our outreach systems rather than simply operate them
- Potential for career progression as the team grows
About Novus Digital
As a fresh-faced, but highly experienced and successful digital marketing team, Novus Digital has expanded rapidly over our first year in business. With a solid portfolio of clients under our belt, we are reinventing digital marketing with our commercial, results-based approach to SEO.
We are looking for a highly motivated self-starter - someone with a willingness to understand our clients’ businesses to create impact that delivers for search engines, LLMs and our customers’ audiences.
Based in Mumbai and the UK, our international team brings together some of the leading minds in the industry.
Benefits:
- Paid sick time
- Paid time off
- Work from home
Schedule:
Experience:
- total work: 2 years (Preferred)
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: Hybrid remote in Mumbai, Maharashtra (Mumbai, Mumbai District)
