Experience: 1+ Years
Location: Kochi
Company: SpiderWorks Technologies
Job Overview
SpiderWorks Technologies is looking for a passionate and result-driven Performance Marketing Executive to join our growing digital marketing team. The ideal candidate should have hands-on experience in planning, executing and optimizing paid marketing campaigns across multiple digital platforms to generate leads, traffic and conversions.
Key Responsibilities
- Plan, execute and optimize paid advertising campaigns on Google Ads, Meta Ads, LinkedIn Ads and other digital platforms
- Monitor campaign performance and improve ROI through continuous optimization
- Conduct keyword research, competitor analysis and audience targeting
- Track and analyze campaign metrics using tools like Google Analytics, Search Console and Meta Business Suite
- Generate performance reports and provide actionable insights
- Coordinate with the creative, SEO and content teams for campaign execution
- Manage ad budgets efficiently and ensure timely delivery of campaigns
- Stay updated with the latest digital marketing trends, tools and platform updates
Requirements
- 1+ years of experience in Performance Marketing / Paid Advertising
- Strong understanding of Google Ads and Meta Ads Manager
- Knowledge of conversion tracking, remarketing and campaign optimization
- Familiarity with Google Analytics, Tag Manager and reporting tools
- Basic understanding of SEO and landing page optimization
- Good analytical and communication skills
- Ability to handle multiple campaigns simultaneously
Preferred Skills
- Experience in lead generation campaigns
- Certification in Google Ads or Meta Blueprint is an added advantage
- Creative thinking with a data-driven approach
What We Offer
- Opportunity to work with a dynamic and creative team
- Exposure to diverse industries and digital campaigns
- Learning and growth-oriented work environment
Work Location: In person
