We are looking for a Digital Marketing Strategist with a minimum of 1.5+ years of experience who can plan, execute, and optimize campaigns to drive high-quality leads and measurable growth.
The ideal candidate should have strong expertise in performance marketing, audience targeting, and campaign strategy across platforms like Instagram, Facebook, and Google.
Key Responsibilities:
- Plan and execute digital marketing strategies across multiple platforms
- Run and optimize paid ad campaigns (Instagram, Facebook, Google Ads, etc.)
- Identify and set target audience demographics, interests, and behaviors
- Generate qualified leads through performance-driven campaigns
- Monitor campaign performance and optimize for ROI, CPC, CPL, and conversions
- A/B test creatives, copy, and audience segments for better results
- Coordinate with content and creative teams for ad assets
- Track and report campaign performance using analytics tools
Requirements:
- Minimum 1.5+ years of experience in digital marketing
- Strong hands-on experience in Meta Ads (Instagram & Facebook) and Google Ads
- Proven ability to generate leads and scale campaigns
- Good understanding of audience targeting, funnels, and retargeting strategies
- Familiarity with tools like Google Analytics, Ads Manager, and other marketing tools
- Strong analytical and problem-solving skills
Bonus Skills (Good to Have):
- Experience with e-commerce or service-based lead generation
- Knowledge of SEO and organic growth strategies
- Basic understanding of landing pages and conversion optimization
Job Types: Full-time, Permanent
Pay: From ₹18,000.00 per month
Work Location: In person
