About Us
At Analog and Digital Media, we bridge the gap between traditional media channels and modern digital strategies. Based in Coimbatore, we deliver high-impact media advertising campaigns that help brands grow, connect, and lead in their industries. We are looking for an energetic, resourceful, and result-driven Marketing Executive to join our growing team.
Role Overview
As a Marketing Executive, you will play a key role in developing, executing, and optimizing marketing campaigns across both analog (traditional) and digital platforms. You will work closely with clients, media vendors, and our creative team to drive business growth and elevate brand visibility for our clients.
Key Responsibilities
Campaign Execution: Plan, implement, and monitor integrated marketing campaigns spanning traditional media (print, outdoor, broadcast) and digital channels (social media, SEO, paid ads).
Client & Vendor Management: Build and maintain strong relationships with corporate clients, advertising vendors, media partners, and local vendors in Coimbatore and surrounding regions.
Lead Generation & Sales Support: Identify new market opportunities, generate prospective business leads, and assist the sales team in pitching advertising solutions.
Market Research & Insights: Conduct local market research to identify emerging trends, competitor strategies, and audience preferences.
Content & Strategy Coordination: Collaborate with the creative team to craft compelling ad messaging, campaign copy, and marketing collaterals.
Performance Reporting: Track campaign metrics, generate performance reports, and optimize marketing ROI for clients.
Qualifications & Requirements
Education: Bachelor’s degree in Marketing, Business Administration, Mass Communication, Advertising, or a related field.
Experience: 1–3 years of hands-on experience in marketing, media planning, or account management (agency experience is a big plus).
Technical Skills: Basic understanding of digital marketing tools (Google Ads, Meta Business Manager, basic SEO) alongside traditional media planning concepts.
Communication: Excellent verbal and written communication skills in English and Tamil (crucial for local client management).
Key Traits: Strong negotiation skills, creative problem-solving, high energy, and the ability to multitask under tight deadlines.
Mobility: Willingness to travel locally within Coimbatore for client meetings and venue/vendor visits as needed.
Pay: ₹15,000.00 - ₹30,000.00 per month
Work Location: In person
