Role Overview
As a Marketing Executive, you will be responsible for executing marketing campaigns, managing digital presence, coordinating events, and contributing to brand growth and lead generation strategies. You’ll play a key role in shaping the dealership’s image and driving customer engagement.
Key Responsibilities1. Digital Marketing
- Manage social media platforms (Instagram, Facebook, YouTube, LinkedIn).
- Coordinate with creative teams/agencies for content creation.
- Run digital advertising campaigns (Google Ads, Meta Ads).
- Monitor analytics and generate monthly reports on digital performance.
2. Events & Activations
- Plan and execute local events: ride-outs, customer meetups, product launches, etc.
- Collaborate with BMW Motorrad India for brand-led campaigns.
- Coordinate logistics, invites, and follow-up communication.
3. CRM & Lead Management
- Maintain the customer database (DMS/CRM tools).
- Execute email/SMS/WhatsApp campaigns to generate and nurture leads.
- Work with the sales team to track lead conversion.
4. Branding & Communication
- Ensure brand guidelines are followed across all marketing materials.
- Design and distribute dealership-specific promotional materials (flyers, merchandise, etc.).
- Support showroom branding and in-store promotions.
5. Partnerships & PR
- Identify potential brand collaborations and sponsorships.
- Manage influencer engagement in line with BMW brand policies.
- Prepare press releases and coordinate with automotive media (if required).
Qualifications & Skills
- Bachelor's degree in Marketing, Business, or related field.
- 1–3 years of experience in marketing, preferably in automotive or luxury sectors.
- Strong written and verbal communication skills.
- Familiarity with digital marketing tools (Google Analytics, Meta Business Suite, etc.).
- Passion for motorcycles and premium/luxury brands is a strong plus.
- Ability to work independently and manage multiple campaigns simultaneously.
What We Offer
- Competitive salary + incentives
- Opportunity to work with a global luxury brand
- Dynamic and passionate work environment
- Exposure to the premium automotive market
Job Type: Full-time
Pay: ₹50,000.00 - ₹60,000.00 per month
Benefits:
- Cell phone reimbursement
- Health insurance
- Provident Fund
Work Location: In person
Pay: ₹31,298.04 - ₹62,717.89 per month
Benefits:
- Food provided
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
