Influencer Marketing Manager | Premium Kids D2C Brand |
Location-Bengaluru (Near HSR Layout)
Budget- 8-12 LPA
About Us
We are India's premium design led kids brand trusted by 2 Lakh+ families, building a full ecosystem of school essentials, play, room, and wear. Every product is food grade, safety certified, and beautifully designed. We grow through creators, community, and content — and we need someone to own that engine end to end.
The Role
A hands on, high ownership role where you will build our creator led growth engine from nano and micro creators to UGC that powers our ads, website, and social. You will work directly with founders and the marketing team to shape our community led brand voice.
What You Will Do
- Own end to end influencer strategy across nano, micro, and mid tier creators on Instagram, YouTube, and beyond
- Run the full creator lifecycle including discovery, outreach, negotiation, onboarding, and long term partnerships
- Manage monthly programmes across barter, creator seeding, and selective paid campaigns
- Develop creative concepts, campaign ideas, and sharp creator briefs with clear storytelling direction
- Build a steady UGC pipeline for ads, website assets, and brand storytelling
- Keep daily social presence alive including reels, stories, captions, and scheduling
- Track campaign performance and turn insights into action for the founding team
What We Are Looking For
- 2 to 5 years of experience in influencer marketing or creator management, preferably in D2C
- Hands on experience managing nano, micro, and mid tier creator pipelines at scale
- Strong creative concepting, briefing, and UGC strategy skills
- Comfortable with Instagram and YouTube creator tools, Canva, CapCut, and campaign trackers
- Kids, family, or lifestyle category experience is a bonus
- High ownership mindset with strong follow through and communication skills
Why Join Us
- Build a creator led growth engine from scratch working directly with founders
- Full creative freedom and fast execution environment
- Clear growth path to Influencer Marketing Lead or UGC and Creative Strategy Lead
- Be part of a fast growing, design led brand loved by 2 Lakh+ families across India
Pay: ₹800,000.00 - ₹1,200,000.00 per year
Work Location: In person
