Social Media Strategist
We are looking for a creative and analytical Social Media Strategist to manage and grow our Instagram presence. This role is not just about posting content. It is about building a travel brand that educates, engages, and generates quality enquiries.
You'll work closely with our Graphic & Social Media Team Lead to plan, create, optimize, and analyze content that reaches Indian travelers.
Responsibilities
Content Strategy
- Build monthly Instagram content calendars
- Research trending travel topics
- Find high-performing reel ideas
- Develop content pillars
- Plan educational and lead-generating content
Instagram Management
- Schedule posts
- Publish reels
- Optimize captions
- Research hashtags
- Write SEO-friendly captions
- Maintain posting consistency
Reels
- Write engaging hooks
- Create reel concepts
- Develop shot lists
- Plan storytelling
- Improve retention
- Suggest editing improvements
Research
Research topics such as:
- Visa rules
- Budget travel
- Hidden travel costs
- Destination guides
- Travel hacks
- Travel news
- Seasonal travel trends
Community Management
- Reply to comments
- Reply to DMs
- Engage with travel-related pages
- Increase organic reach
Analytics
Track:
- Reach
- Watch time
- Saves
- Shares
- Profile visits
- Followers gained
- Leads generated
Submit a weekly performance report with insights and recommendations.
Requirements
Must Have
- 1–3 years of experience in social media marketing
- Strong understanding of Instagram
- Excellent English and Hindi writing skills
- Creative thinking
- Basic Canva knowledge
- Understanding of reels and short-form content
- Knowledge of Instagram analytics
Preferred
- Travel industry experience
- Meta Business Suite
- Later
- Metricool
- Notion
- Google Sheets
- CapCut
- Adobe Express
Skills
- Instagram Marketing
- Content Strategy
- Social Media Management
- Copywriting
- Storytelling
- Research
- Trend Analysis
- Hashtag Research
- SEO
- Community Building
- Communication
- Planning
Bonus Skills
- AI tools (ChatGPT, Claude, Gemini)
- Basic video editing
- Canva Pro
- Content calendar planning
- Influencer outreach
KPIs
The selected candidate will be measured on:
- Instagram follower growth
- Engagement rate
- Reel reach
- Saves
- Shares
- Leads generated
- Consistency
- Content quality
- Ideas contributed
Pay: ₹25,000.00 - ₹30,000.00 per month
Ability to commute/relocate:
- Jaipur, Rajasthan (Jaipur): Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):
- How many Instagram business pages have you managed?
- Share links to three Instagram accounts you've worked on.
- Are you comfortable working from our Jaipur office?
- What's your expected monthly salary?
Work Location: In person
