Key Responsibilities
Develop and implement comprehensive digital marketing strategies aligned with business objectives.
Lead and manage SEO, SEM, social media, email marketing, content marketing, influencer marketing, and paid advertising campaigns.
Monitor campaign performance using analytics tools and optimize strategies to maximize ROI.
Manage budgets for digital marketing campaigns and ensure efficient allocation of resources.
Oversee website performance, user experience, and conversion rate optimization.
Collaborate with the creative, content, design, and development teams to execute integrated marketing campaigns.
Analyze market trends, competitor activities, and consumer behavior to identify growth opportunities.
Generate regular performance reports and present actionable insights to senior management.
Lead, mentor, and evaluate the digital marketing team to ensure high-quality execution.
Stay updated with the latest digital marketing trends, technologies, and platform updates.
Coordinate with clients and internal stakeholders to understand business objectives and deliver effective marketing solutions.
Ensure all campaigns align with brand guidelines and business goals.
Required Qualifications
Bachelor's degree in Marketing, Business Administration, Communications, or a related field. MBA is preferred.
4–7 years of experience in digital marketing, with at least 2 years in a managerial role.
Strong understanding of SEO, SEM, Google Ads, Meta Ads, LinkedIn Ads, email marketing, and social media marketing.
Experience with Google Analytics, Google Tag Manager, Search Console, and other digital marketing tools.
Excellent leadership, communication, presentation, and project management skills.
Strong analytical mindset with the ability to interpret data and make data-driven decisions.
Experience in managing multiple campaigns simultaneously while meeting deadlines.
Pay: ₹15,000.00 - ₹45,000.00 per month
Work Location: In person
