Job Description (JD) – Manager in Marketing & Strategic Partnership
Organization: Niyatee IAS Academy
Job Title: Sales & Marketing Head
Location: Bhubaneswar
Employment Type: Full-time
About Niyatee IAS Academy
Niyatee IAS Academy is a newly launching coaching institution dedicated to preparing students for UPSC Civil Services examinations. The academy will provide expert guidance, experienced faculty, quality study materials, regular assessments, and personalized mentorship. Our aim is to create a supportive learning environment that helps aspirants build knowledge, confidence, and leadership skills, empowering them to achieve their career goals and serve society with excellence.
Job Summary
The Sales & Marketing Head will be responsible for developing and executing the academy's sales and marketing strategy to maximize student enrolment, strengthen brand visibility, and drive business growth. The role involves managing admissions, digital and offline marketing campaigns, institutional outreach, lead generation, partnerships, and the sales team to achieve admission targets.
Key Responsibilities
Sales & Admissions
- Develop and implement annual and quarterly admission strategies.
- Achieve student enrolment and revenue targets.
- Monitor the complete admission funnel from lead generation to conversion.
- Build and manage a high-performing sales and counselling team.
- Establish and monitor admission KPIs and conversion metrics.
Marketing Strategy & Brand Development
- Develop integrated online and offline marketing campaigns.
- Build brand awareness across Odisha and neighboring states.
- Plan promotional activities, awareness campaigns, and launch events.
- Ensure consistent branding across all communication channels.
- Monitor market trends and competitor activities.
Digital Marketing
- Oversee social media, website, SEO, SEM, email marketing, and paid campaigns.
- Coordinate content creation for advertisements, brochures, videos, and promotional materials.
- Monitor campaign performance and optimize marketing ROI.
- Strengthen the academy's online presence and engagement.
Institutional Outreach & Business Development
- Develop partnerships with schools, colleges, universities, and educational organizations.
- Organize seminars, career guidance sessions, workshops, and educational events.
- Generate institutional leads through strategic collaborations.
- Represent the academy at education fairs, exhibitions, and networking events.
Team Leadership
- Lead the sales, marketing, and admissions teams.
- Set performance targets and conduct regular reviews.
- Train and mentor team members to improve productivity.
- Foster a results-driven and collaborative work culture.
Reporting & Performance Monitoring
- Prepare weekly and monthly sales and marketing reports.
- Track lead generation, conversions, admissions, and campaign effectiveness.
- Analyze customer feedback and recommend improvements.
- Present business performance reports to senior management.
Required Qualifications
· 5–8 years of experience in Sales, Marketing, Business Development, Admissions, or EdTech Sales.
· Minimum 2–3 years of proven experience in EdTech sales, student enrolment, or education technology solutions will be preferred.
· Proven track record of achieving admission or revenue targets in the EdTech, coaching, or higher education sector. Experience in managing inside sales teams and high-volume lead conversion will be an added advantage.
Key Skills
- Sales strategy and business development
- Digital marketing and brand management
- Lead generation and conversion management
- Should be adept in identifying potential collaboration for scaling and promoting brand value.
- Team leadership and performance management
- Excellent communication, presentation, and negotiation skills
- CRM and marketing analytics
- Relationship management and networking
- Strategic planning and problem-solving
- Proficiency in MS Office and marketing tools
Additional Requirements
- Willingness to travel for promotional activities and institutional visits.
- Strong understanding of the competitive examination ecosystem (UPSC/OPSC) is preferred.
- Ability to work under targets and deliver measurable business growth.
- Excellent leadership, organizational, and decision-making skills.
Application Process
Pay: ₹30,000.00 - ₹60,000.00 per year
Benefits:
Work Location: Hybrid remote in Bhubaneswar, Odisha (Bhubaneswar)
