JOB DESCRIPTION
Position: Digital Marketing Specialist
Job Summary
We are looking for a creative, analytical, and result-oriented Digital Marketing Specialist to develop, implement, and manage digital marketing strategies that increase brand awareness, generate leads, improve online engagement, and drive business growth.
The ideal candidate should have experience in social media marketing, SEO, paid advertising, content marketing, email marketing, and digital campaign management.
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies and campaigns.
- Manage social media platforms including Instagram, Facebook, LinkedIn, YouTube, X, and other relevant channels.
- Plan and manage paid advertising campaigns through Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
- Develop strategies for lead generation, customer acquisition, and brand promotion.
- Manage Search Engine Optimization (SEO) and improve website ranking and organic traffic.
- Plan content calendars for social media, websites, blogs, and email campaigns.
- Coordinate with graphic designers, video editors, content creators, and other creative teams.
- Monitor website traffic, campaign performance, and customer engagement using analytics tools.
- Analyze marketing data and prepare regular performance reports.
- Optimize campaigns based on performance, audience behavior, and market trends.
- Manage email marketing and customer relationship campaigns.
- Conduct competitor analysis and market research.
- Stay updated with the latest digital marketing trends, technologies, and platform updates.
- Work closely with the sales and business development team to generate qualified leads.
Required Skills
- Strong knowledge of Digital Marketing and Online Advertising.
- Experience with Google Ads and Meta Ads Manager.
- Knowledge of SEO and SEM.
- Social Media Marketing and Content Strategy.
- Google Analytics and performance tracking.
- Email Marketing and Lead Generation.
- Basic knowledge of WordPress or website management.
- Strong communication and content-writing skills.
- Creative thinking and problem-solving abilities.
- Ability to manage multiple campaigns and projects simultaneously.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Certification in Digital Marketing, Google Ads, Meta Marketing, or SEO will be an added advantage.
Experience
- 2–5 years of experience in Digital Marketing or a similar role.
- Experience in managing social media campaigns, paid advertisements, and lead generation campaigns.
Key Performance Indicators (KPIs)
- Number of qualified leads generated.
- Website traffic growth.
- Social media growth and engagement.
- Return on Ad Spend (ROAS).
- Cost Per Lead (CPL).
- Conversion rate improvement.
- Search engine ranking improvement.
- Campaign ROI and overall marketing performance.
Pay: ₹10,078.55 - ₹41,011.86 per month
Work Location: In person
