Job Title: Google Ads Specialist (Performance Marketing)
Experience: 2–5 Year
Location: Kolkata
We are looking for a highly analytical and performance-driven Google Ads Specialist with strong hands-on experience in managing and optimizing PPC campaigns. The ideal candidate should have expertise in Google Ads, audience targeting, campaign optimization, and ROI-focused performance marketing.
Key Responsibilities
- Manage and optimize Google Ads campaigns (Search, Display, Video & Remarketing)
- Perform keyword research using Broad, Phrase & Exact Match strategies
- Optimize campaigns for CTR, CPC, CPA, ROAS & Conversion Rate
- Manage bidding strategies like Manual CPC, Target CPA & Maximize Conversions
- Improve Quality Score through ad relevance and keyword optimization
- Conduct A/B testing for ads, creatives, and landing pages
- Track campaign performance using Google Analytics, GA4 & GTM
- Set up conversion tracking, pixels & event tracking
- Generate performance reports and actionable insights
- Handle lead generation and low-budget optimization campaigns
Required Skills
- Strong hands-on experience in Google Ads (PPC)
- Good understanding of:
- Quality Score
- CTR, CPC, CPA & ROAS
- Conversion Optimization
- Experience with:
- Search, Display & Video Campaigns
- Remarketing/Retargeting
- Google Analytics / GA4
- Google Tag Manager
- SEMrush / Ahrefs
- Knowledge of landing page optimization and audience targeting
Preferred Candidate
- Strong analytical and problem-solving skills
- Good communication & reporting abilities
- Ability to manage multiple campaigns simultaneously
- Experience in lead generation & performance marketing
- Google Ads certifications preferred
Pay: ₹25,000.00 - ₹35,000.00 per month
Experience:
- Google Ads, PPC, ROI, Campaigns: 2 years (Required)
Work Location: In person
