Role Overview
We are looking for a highly accomplished Marketing Head with 10+ years of experience in the retail sector to lead our marketing strategy and drive business growth. The ideal candidate is a strategic thinker with a strong background in brand building, omnichannel marketing, customer engagement, and revenue generation. The candidate should also be proficient in leveraging AI-powered marketing tools to enhance productivity, campaign performance, customer insights, and decision-making.
Key Responsibilities
- Develop and execute the organization's long-term marketing strategy aligned with business objectives.
- Lead brand strategy, positioning, and integrated marketing initiatives across online and offline channels.
- Design and implement customer acquisition, retention, loyalty, and engagement strategies.
- Plan and manage ATL, BTL, digital, social media, influencer, and in-store marketing campaigns.
- Develop go-to-market strategies for new product launches, store openings, and promotional campaigns.
- Drive omnichannel marketing initiatives to deliver a seamless customer experience across retail and digital platforms.
- Leverage AI-powered marketing tools for content creation, campaign optimization, predictive analytics, customer segmentation, personalization, and marketing automation.
- Analyze consumer behavior, market trends, competitor activities, and campaign performance to identify growth opportunities and improve ROI.
- Collaborate with Sales, Merchandising, Operations, E-commerce, and senior leadership to achieve business goals.
- Manage annual marketing budgets, agency relationships, and vendor partnerships.
- Build, mentor, and inspire a high-performing marketing team while fostering innovation and a data-driven culture.
Qualifications & Experience
- Bachelor’s degree in marketing, Business Administration, or a related discipline (MBA preferred).
- 10+ years of progressive marketing experience in the retail industry, including at least 5 years in a senior leadership role.
- Demonstrated success in developing and executing high-impact marketing strategies that deliver measurable business growth.
- Strong expertise in retail branding, omnichannel marketing, CRM, digital marketing, performance marketing, and customer lifecycle management.
- Hands-on experience with AI-enabled marketing tools such as ChatGPT, Microsoft Copilot, Google Gemini, Canva AI, Adobe Firefly, marketing automation platforms, CRM systems, and analytics tools.
- Excellent leadership, strategic planning, communication, analytical, negotiation, and stakeholder management skills.
Preferred Industry Background
Organized Retail, Fashion & Apparel, Lifestyle, Footwear, Consumer Durables, Electronics, Department Stores, Supermarkets, Hypermarkets, or Multi-brand Retail Chains.
Key Success Metrics
- Revenue growth and increased store footfall.
- Improved customer acquisition, retention, and loyalty.
- Enhanced brand visibility and market share.
- Higher marketing ROI and campaign effectiveness.
- Successful implementation of AI-driven marketing initiatives.
- Development of a high-performing and innovative marketing team.
If you are a visionary marketing strategist with deep retail expertise and a passion for AI-driven innovation, we invite you to lead our marketing function and shape the future of our retail business.
Pay: ₹100,000.00 - ₹200,000.00 per month
Work Location: In person
