Experience: Fresher / 0–1 Year
Location: Chennai
Industry: IT Training & Education
Job Type: Full-Time
Job Summary
We are looking for a creative and enthusiastic Digital Marketing Executive to support
our digital marketing activities and generate quality student enquiries for our IT training
programs. The candidate should have knowledge of digital marketing, social media
marketing, content creation, designing, video editing, and lead generation activities.
Key Responsibilities
- Create and manage social media content for Facebook, Instagram, LinkedIn, YouTube, and other platforms.
- Design attractive posters, banners, promotional creatives, and student testimonial posts.
- Create and edit promotional videos, reels, workshop videos, and course-related content.
- Support Meta (Facebook & Instagram) marketing campaigns and lead generation activities.
- Create engaging content for digital marketing campaigns and social media platforms.
- Manage and improve our website, course pages and landing pages for better enquiry conversion. Create & Manage Blogs, Landing Pages.
- Manage WhatsApp marketing activities and support lead nurturing.
- Handle basic SEO, keyword research, Google Business Profile and local digital marketing.
- Track enquiries from different marketing sources and coordinate with the counselling team.
- Support lead generation activities and improve enquiry conversion.
- Coordinate with external Google Ads vendors and monitor lead quality.
- Prepare marketing reports and suggest improvements..
- Coordinate with the counselling/admission team to improve lead-to-admission conversion.
Required Skills
Must Have:
- Knowledge of Digital Marketing and Lead Generation.
- Knowledge of Meta Ads (Facebook & Instagram).
- Good social media handling skills.
- Good content writing, Creation skills.
- Knowledge of Adobe Photoshop and Illustrator (or equivalent design tools).
- Good video editing skills.
- Creative thinking and attention to detail.
- Good communication skills.
- Google Analytics / GA4
Good to Have:
- WhatsApp Marketing
- YouTube Marketing
- SEO knowledge.
- Website content update knowledge, Landing Page Creation.
- Canva and other design tools.
- Lead tracking knowledge.
Qualification
- Any Degree/Diploma.
- Digital Marketing certification will be an added advantage.
- Freshers with good practical skills are encouraged to apply.
Performance Measurement (KPI)
- Quality enquiries generated through digital marketing activities.
- Regular social media content creation and posting.
- Improvement in online visibility and engagement.
- Support in converting enquiries into admissions.
Apply Now: Send your resume to [email protected] or call 8124405540
Job Types: Full-time, Permanent, Fresher
Pay: ₹12,000.00 - ₹18,000.00 per month
Work Location: In person
