Digital Marketing Manager – EdTech
Company: IAODL – Indian Academy of Online and Digital Learning
Brand: Delhi EduSkills
Location: Noida
Work Mode: Work from Office
Experience: 3–5 Years
Managerial Experience: 1–2 Years
Joining: Immediate
About IAODL – Delhi EduSkills
IAODL is a one-stop solution helping students and working professionals choose the right online UG & PG courses and universities across India.
Established in 2013, the organisation provides information across 50+ institutions and 40+ courses, with a registered database of 1M+ students. Our focus spans Management, Banking & Finance, IT, Mass Communication, Healthcare and other major education streams.
About the Role
We are looking for a hands-on, creative and results-driven Digital Marketing Manager who can take complete ownership of our digital growth.
This is a leadership role where you will be responsible for SEO, organic lead generation, content, social media, AI-driven marketing, GEO and team building. You will have the opportunity to build and scale the digital marketing function from the ground up.
Key Responsibilities
* Develop and execute the overall digital marketing strategy for the brand.
* Drive organic lead generation through SEO, content marketing and social media.
* Build platform-specific strategies for Instagram, LinkedIn, Facebook, YouTube and other relevant platforms.
* Take complete ownership of SEO, including keyword research, on-page, off-page and technical SEO.
* Plan and manage content calendars covering blogs, landing pages, emailers and social media content.
* Identify new opportunities for organic growth and student acquisition.
* Monitor digital performance using GA4, Google Search Console and Meta Business Suite.
* Prepare and present weekly/monthly performance reports to Senior Management.
* Build, hire, train and manage the Digital Marketing Team.
AI-Driven Marketing
* Use AI tools such as ChatGPT, Jasper and Copy.ai for content creation, campaign ideation and marketing execution.
* Leverage AI for social media scheduling, creative development, WhatsApp automation and chatbot-based lead capture.
GEO – Generative Engine Optimisation
A key part of this role will be building visibility across the rapidly evolving AI search ecosystem.
* Improve brand visibility across ChatGPT, Google Gemini, Microsoft Copilot and Perplexity AI.
* Develop strategies to increase the likelihood of IAODL/Delhi EduSkills being surfaced when students search for online UG/PG admissions.
* Create structured, authoritative and citation-worthy content for AI-driven search.
* Stay updated with evolving AI search and discovery behaviour.
What We're Looking For
* 3–5 years of experience in Digital Marketing.
* 1–2 years of experience in a Lead/Managerial role.
* Strong hands-on expertise in SEO, Content Marketing, Social Media and AI Marketing.
* Understanding of GEO / AI-driven search optimisation will be highly valued.
* Prior experience in EdTech/Education is preferred.
* Strong analytical, creative and problem-solving abilities.
* Excellent leadership and team-management skills.
* Self-driven mindset with a strong focus on measurable growth and lead generation.
Tools You'll Work With
*SEO:Ahrefs, SEMrush, Moz, Google Search Console, Screaming Frog
*Analytics: GA4, Meta Business Suite, LinkedIn Campaign Manager
*AI & Content:ChatGPT, Jasper, Copy.ai, Surfer SEO, Frase.io
*GEO & AI Search: Perplexity AI, Google Gemini, Microsoft Copilot, AIO Tracking
*Social Media: Buffer, Hootsuite, Publer
*Creatives: Canva AI, Adobe Firefly
*Automation: WhatsApp Business API, ManyChat, Zapier
*CMS: WordPress, Webflow
Why Join Us?
* Performance-based incentives
* Opportunity to build and lead the complete digital marketing function
* High-growth and entrepreneurial work environment
* Creative ownership and freedom to experiment
* Direct exposure to Senior Management and business strategy
* Opportunity to work on AI Marketing & GEO, an emerging area of digital growth.
How to Apply
Interested candidates can share their updated CV at:
*[[email protected]]
*If you are passionate about digital growth, SEO, AI marketing and building high-performing teams, we'd love to hear from you!*
Pay: ₹40,000.00 - ₹90,000.00 per month
Work Location: In person
