We are looking for a motivated and detail-oriented SEO Executive (On-Page & Off-Page) to join our digital marketing team in Shimla.
The ideal candidate should have a good understanding of SEO fundamentals, keyword research, on-page optimization, off-page SEO, link building, technical SEO, and performance analysis.
You will work on SEO campaigns for international clients across different industries, helping improve organic search visibility, keyword rankings, website traffic, and overall search performance.
Freshers with relevant SEO training, internships, certifications, or practical project experience are encouraged to apply.
Key Responsibilities
- Perform keyword research to identify relevant and high-value search opportunities.
- Conduct on-page SEO optimization for website pages, including:
- Title tags
- Meta descriptions
- Heading structure
- URL optimization
- Internal linking
- Image optimization
- Content optimization
- Perform off-page SEO and link-building activities to improve website authority and rankings.
- Research and identify relevant websites and opportunities for quality link building.
- Assist with guest posting, business listings, profile creation, content promotion, and other off-page activities.
- Conduct basic technical SEO audits and identify issues affecting crawling, indexing, website performance, and search visibility.
- Monitor website performance through Google Search Console and Google Analytics.
- Track keyword rankings, organic traffic, impressions, clicks, and other important SEO metrics.
- Identify indexing, crawling, broken-link, redirect, and other SEO-related issues.
- Optimize website content based on keyword research, search intent, and SEO best practices.
- Perform competitor analysis to identify keyword, content, backlink, and optimization opportunities.
- Assist with Local SEO activities, including Google Business Profile optimization, citations, and local listings.
- Support internal linking strategies to improve website navigation and SEO performance.
- Monitor backlinks and identify potentially harmful or low-quality links.
- Prepare regular SEO reports highlighting completed activities, performance, improvements, and areas requiring attention.
- Stay updated with Google algorithm updates, SEO trends, and industry best practices.
- Collaborate with content writers, developers, and digital marketing team members to implement SEO recommendations.
Required Skills & Experience
- Freshers with SEO training/internship experience and candidates with 1–2 years of SEO experience are welcome to apply.
- Good understanding of SEO fundamentals and search engine optimization practices.
- Knowledge of on-page and off-page SEO.
- Understanding of keyword research and search intent.
- Basic knowledge of technical SEO.
- Understanding of link-building techniques and SEO outreach.
- Basic knowledge of Local SEO and Google Business Profile optimization.
- Familiarity with Google Search Console and Google Analytics.
- Basic knowledge of HTML and website structure.
- Good understanding of content optimization and internal linking.
- Strong analytical and problem-solving skills.
- Good attention to detail.
- Ability to analyze SEO data and identify optimization opportunities.
- Good written and verbal communication skills.
- Willingness to learn new SEO tools, techniques, and strategies.
SEO Tools – Good to Have
- Google Search Console
- Google Analytics
- Google Keyword Planner
- SEMrush
- Ahrefs
- Screaming Frog
- Google Business Profile
- Microsoft Excel / Google Sheets
Candidates are not expected to have experience with every tool. A strong understanding of SEO fundamentals and willingness to learn are more important.
Good to Have
- SEO internship or practical SEO project experience.
- Experience working on WordPress or other CMS platforms.
- Knowledge of international SEO and different search markets.
- Basic understanding of Core Web Vitals and website performance.
- Familiarity with structured data/schema markup.
- Experience with competitor and backlink analysis.
- Basic understanding of HTML, CSS, and JavaScript.
- Experience creating SEO reports using Google Sheets or Looker Studio.
- SEO certification from a recognized platform.
- Personal website, academic project, internship project, or portfolio demonstrating SEO work.
Key Performance Areas
Performance will be evaluated based on:
- Quality and accuracy of on-page SEO implementation.
- Completion of assigned SEO activities.
- Quality and relevance of link-building activities.
- Keyword ranking and organic visibility improvements.
- Organic traffic growth.
- Technical SEO issue identification and resolution.
- Quality of competitor and keyword research.
- Accuracy of SEO reporting.
- Ability to follow SEO processes and meet deadlines.
Why Join Us?
- Opportunity to work on international SEO campaigns across different industries.
- Practical exposure to on-page, off-page, technical, and local SEO.
- Training and mentorship for freshers.
- Opportunity to work with professional SEO tools and platforms.
- Exposure to real websites, search performance data, and SEO strategies.
- Career growth opportunities based on performance and skills.
- Supportive and collaborative work environment.
- Continuous learning and professional development opportunities.
Pay: ₹10,000.00 - ₹20,000.00 per month
Benefits:
- Flexible schedule
- Leave encashment
- Paid sick time
- Paid time off
Work Location: In person
