Performance Marketing Specialist
Location: Juhu, Mumbai
Experience: 4–8 years
Industry Preference: Real Estate (Developer or Agency servicing Real Estate clients)
About the Role
We are looking for a data-driven and execution-focused Performance Marketing Specialist to drive digital lead generation for an ultra-luxury real estate portfolio. The ideal candidate should have hands-on experience managing paid digital campaigns, preferably within a real estate developer or a digital marketing agency handling real estate clients. This role requires someone who can bridge the gap between marketing and sales by understanding lead quality, campaign performance, and customer acquisition metrics. The candidate will work closely with the internal sales team and external digital agencies to optimize campaigns, improve lead conversion, and maximize return on marketing investments.
Key Responsibilities
Performance Marketing
- Plan, execute, monitor, and optimize digital performance marketing campaigns across platforms including Google Ads, Meta, LinkedIn, YouTube, and other relevant channels.
- Manage campaign budgets and ensure optimal allocation to achieve lead generation and cost-per-lead targets.
- Continuously monitor campaign performance and implement data-driven optimizations to improve lead quality and campaign ROI.
- Conduct A/B testing of creatives, landing pages, audiences, and campaign strategies to improve performance.
Lead Generation & Sales Collaboration
- Work closely with the sales team to understand lead quality, customer profiles, conversion trends, and campaign effectiveness.
- Analyze the complete lead funnel—from lead generation to site visits, bookings, and sales—to identify optimization opportunities.
- Establish regular feedback loops with sales teams to refine audience targeting and campaign strategies.
- Develop reports and dashboards tracking key marketing and sales funnel metrics.
Agency Management
- Coordinate with external digital marketing agencies to ensure timely and high-quality campaign execution.
- Review campaign strategies, media plans, creatives, audience targeting, and performance reports.
- Ensure agencies adhere to defined budgets, timelines, and brand guidelines.
- Challenge agency recommendations where required and proactively identify opportunities for improvement.
Analytics & Reporting
- Track and analyze campaign performance using tools such as Google Analytics, Meta Business Suite, CRM platforms, and other marketing analytics tools.
- Prepare regular performance reports highlighting campaign insights, lead quality, conversion rates, and ROI.
- Recommend actionable improvements based on data and market trends.
Cross-functional Collaboration
- Partner with creative, branding, content, and technology teams to develop high-performing campaign assets and landing pages.
- Work with CRM and marketing automation teams to improve lead nurturing and customer journeys.
- Stay updated on digital marketing trends, platform updates, and best practices relevant to luxury real estate.
Requirements
- Bachelor's degree in Marketing, Business, Digital Marketing, or a related discipline.
- 4–8 years of hands-on experience in performance marketing.
- Experience working with a real estate developer or a digital marketing agency managing real estate clients is strongly preferred.
- Strong hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics (GA4), and CRM platforms.
- Good understanding of lead attribution, conversion tracking, marketing analytics, and sales funnel optimization.
- Experience working closely with sales teams to evaluate lead quality and improve campaign effectiveness.
- Proven ability to manage and coordinate external performance marketing agencies.
- Strong analytical mindset with the ability to interpret data and translate insights into action.
- Excellent communication, stakeholder management, and project coordination skills.
Ability to commute/relocate:
- Juhu, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- What is your current CTC (in LPA)?
- What is your expected CTC (in LPA)?
- What is your notice period (in days)?
Experience:
- Real Estate: 3 years (Required)
Work Location: In person
