Job Description — Growth & Brand Marketing Manager – Cosmetics
Experience: 5+ Years
Industry: Cosmetics / Beauty / Personal Care
Department: Marketing
Reports To: Business Head / Marketing Head
Job Summary
We are looking for a Growth & Brand Marketing Manager with 5+ years of B2C marketing experience to drive brand growth, consumer awareness, product demand, and market expansion for our cosmetics portfolio.
The ideal candidate should have strong experience in consumer-facing brands, retail marketing, trade marketing, brand campaigns, product launches, and consumer acquisition, preferably within cosmetics, beauty, personal care, or FMCG.
Key Responsibilities
Develop and execute B2C brand and growth marketing strategies.
Build brand awareness, positioning, visibility, and consumer preference.
Plan and execute ATL, BTL, digital, retail, and consumer marketing campaigns.
Develop marketing strategies to increase consumer demand and product offtake.
Work closely with sales and distribution teams to support market growth.
Plan and execute new product launches, promotions, sampling, and consumer activation.
Develop retail visibility and in-store marketing initiatives.
Manage consumer campaigns across social media, influencers, digital platforms, and offline channels.
Identify consumer trends and translate insights into marketing strategies.
Conduct competitor and market analysis to identify growth opportunities.
Coordinate with creative agencies, media agencies, influencers, and other marketing partners.
Develop brand communication, campaign concepts, product communication, and marketing materials.
Monitor campaign performance, brand health, consumer response, and market growth.
Manage marketing budgets and ensure effective ROI.
Prepare regular marketing reports and present key insights to management.
Required Experience & Skills
5+ years of experience in B2C marketing / brand marketing / consumer marketing.
Experience in Cosmetics, Beauty, Skincare, Personal Care, FMCG, or similar consumer brands preferred.
Strong understanding of Indian consumer behavior and retail markets.
Experience in brand building, consumer activation, retail marketing, and product launches.
Good understanding of ATL, BTL, digital, social media, influencer, and trade marketing.
Strong analytical and commercial mindset.
Excellent communication, presentation, negotiation, and coordination skills.
Ability to work closely with sales, distributors, retailers, agencies, and internal teams.
Key KPIs
Brand awareness and consumer preference
Sales and market growth
Product offtake
New product launch performance
Consumer acquisition and engagement
Retail visibility and activation effectiveness
Marketing ROI
Campaign performance
Market share and geographic expansion
Pay: ₹50,000.00 - ₹70,000.00 per month
Benefits:
Work Location: In person
