Job Description – Influencer Marketing Executive
Company: Dermalist
Industry: D2C Skincare / Beauty & Personal Care
Location: Mumbai – On-site
Employment Type: Full-time
Experience: 1–3+ Years
About the Role
We are looking for an Influencer Marketing Executive with hands-on experience specifically in the D2C skincare industry. The ideal candidate should have previously worked with a skincare brand and have strong knowledge of influencer collaborations, creator management, campaign execution, and performance tracking.
Please Note: We are specifically looking for candidates who have worked with D2C skincare/beauty brands, preferably brands such as Minimalist, mCaffeine, Foxtale, The Derma Co, Hyphen, or other similar competitor brands.
Roles & Responsibilities
- Plan and execute influencer marketing campaigns across Instagram, YouTube, and other relevant platforms.
- Identify and onboard relevant micro, macro, and celebrity influencers/creators based on campaign objectives.
- Handle complete influencer outreach, negotiations, commercials, deliverables, timelines, and follow-ups.
- Build and maintain strong relationships with influencers, creators, agencies, and talent managers.
- Coordinate barter as well as paid influencer collaborations.
- Create influencer campaign briefs and ensure content aligns with the brand's positioning and communication guidelines.
- Coordinate with internal Social Media, Performance Marketing, Creative, and Brand teams for campaign execution.
- Track campaign performance, including reach, engagement, views, conversions, ROI/ROAS, and other relevant KPIs.
- Maintain influencer databases, campaign trackers, budgets, and performance reports.
- Stay updated with skincare trends, viral content formats, emerging creators, and competitor influencer strategies.
- Conduct regular competitor analysis to identify new influencer marketing opportunities.
Candidate Requirements
- 1–3+ years of relevant Influencer Marketing experience.
- Prior experience with a D2C skincare brand is mandatory.
- Candidates with experience at/with brands such as Minimalist, mCaffeine, Foxtale, The Derma Co, Hyphen, or similar D2C skincare brands will be strongly preferred.
- Strong network and understanding of beauty, skincare, lifestyle, and UGC creators.
- Good understanding of influencer metrics, campaign analytics, and performance-driven influencer marketing.
- Strong negotiation, communication, coordination, and relationship-management skills.
- Ability to independently manage multiple influencer campaigns and meet strict timelines.
Preferred Candidate
Someone who understands the D2C skincare ecosystem, knows which creators work for different skincare audiences, can negotiate effectively, and can manage an influencer campaign end-to-end — from creator discovery and outreach to execution, reporting, and performance analysis.
Pay: ₹30,000.00 - ₹40,000.00 per month
Experience:
- influencer Marketing in any skincare Brand: 2 years (Required)
Work Location: In person
