Job Summary
The Marketing Executive is responsible for promoting the hospital's healthcare services, increasing patient footfall, strengthening the hospital's brand image, developing relationships with referring doctors and corporate clients, and implementing marketing strategies to achieve business growth. The role requires regular field visits, coordination with internal departments, and execution of promotional activities while ensuring compliance with healthcare ethics and regulations.
Key Responsibilities
Business Development
- Promote the hospital's clinical services to doctors, clinics, diagnostic centers, industries, corporates, NGOs, educational institutions, and government organizations.
- Identify and develop new business opportunities to increase patient referrals.
- Build and maintain relationships with referring physicians and healthcare professionals.
- Generate leads for health packages, diagnostic services, specialty consultations, and surgical procedures.
- Achieve monthly and annual business development targets.
Marketing & Brand Promotion
- Execute marketing campaigns across online and offline platforms.
- Organize health camps, awareness programs, CME (Continuing Medical Education) events, and community outreach activities.
- Coordinate promotional events, exhibitions, and public health awareness initiatives.
- Distribute brochures, promotional materials, and service information to target audiences.
- Promote new departments, consultants, and healthcare services.
Corporate Relations
- Develop relationships with corporate organizations for employee health check-up programs.
- Coordinate corporate tie-ups, insurance companies, TPAs, and institutional clients.
- Follow up on corporate proposals, agreements, and service delivery.
- Maintain excellent relationships with existing corporate clients.
Digital Marketing Support
- Coordinate with digital marketing agencies or internal teams.
- Assist in managing social media campaigns and website content.
- Support online branding initiatives and digital advertisements.
- Monitor online reviews and patient feedback.
Patient Relationship & Referral Management
- Maintain strong relationships with patients and referral sources.
- Address marketing-related patient concerns promptly.
- Coordinate with the Patient Relations Department to improve patient satisfaction.
- Monitor referral trends and prepare action plans.
Market Research
- Conduct competitor analysis and monitor healthcare market trends.
- Collect feedback from patients, doctors, and corporate clients.
- Identify opportunities for service improvement.
- Prepare market intelligence reports.
Documentation & Reporting
- Maintain records of daily field visits and client interactions.
- Prepare daily, weekly, and monthly marketing reports.
- Submit lead conversion reports and business development updates.
- Maintain databases of doctors, corporates, institutions, and referral sources.
Coordination
- Coordinate with Medical, Nursing, Diagnostics, Billing, HR, and Administration departments for successful execution of marketing initiatives.
- Assist management during accreditation visits, exhibitions, and promotional events.
Qualifications
- Bachelor's Degree in Marketing, Business Administration, Hospital Administration, Healthcare Management, or related field.
- MBA in Marketing or Hospital Administration is preferred.
Experience
- 1–3 years of experience in hospital, healthcare, pharmaceutical, diagnostics, or healthcare marketing.
- Experience in hospital business development and corporate marketing is preferred.
Required Skills
- Strong communication and interpersonal skills.
- Excellent presentation and negotiation abilities.
- Relationship management and networking skills.
- Sales and business development expertise.
- Customer service orientation.
- Knowledge of hospital services and healthcare industry.
- Ability to anal yze market trends and prepare reports.
- Proficiency in MS Office (Word, Excel, PowerPoint).
- Basic knowledge of CRM software and digital marketing.
- Ability to work independently and meet targets.
Key Performance Indicators (KPIs)
- Achievement of monthly and annual marketing targets.
- Number of new corporate and institutional tie-ups.
- Growth in patient referrals.
- Increase in OPD/IPD patient volumes.
- Revenue generated through marketing initiatives.
- Number of health camps and promotional events conducted.
- Lead conversion ratio.
- Patient satisfaction related to marketing services.
- Timely submission of reports.
- Brand visibility and community engagement.
Working Conditions
- Regular field visits to doctors, clinics, industries, and corporate offices.
- Participation in health camps, promotional events, and weekend activities as required.
- Local travel and occasional outstation travel.
Personal Attributes
- Professional appearance and ethical conduct.
- Self-motivated and result-oriented.
- Positive attitude and team player.
- Strong organizational and time management skills.
- Ability to work under pressure and meet deadlines.
Commitment to patient-centric healthcare services.
Pay: ₹18,000.00 - ₹25,000.00 per month
Work Location: In person
