Performance Marketing Executive
Location: Indirapuram, Ghaziabad (On-site)
Experience: 3–6 Years
Employment Type: Full-time
About the Role
We are looking for a results-driven Performance Marketing Executive to join our marketing team. The ideal candidate will have strong hands-on experience managing and optimizing Google Ads and Meta (Facebook & Instagram) Ads campaigns. This role requires someone who is analytical, performance-focused, and passionate about generating high-quality leads while maximizing return on ad spend (ROAS).
If you enjoy working with data, improving campaign performance, and driving measurable business growth, we'd love to hear from you.
Key Responsibilities
- Plan, execute, and optimize Google Ads and Meta Ads campaigns.
- Generate high-quality leads while maintaining target Cost Per Lead (CPL).
- Monitor campaign performance and continuously optimize for better ROI.
- Manage Search, Display, Performance Max, YouTube, Remarketing, and Meta campaigns.
- Implement and monitor conversion tracking using Google Tag Manager, GA4, and Meta Pixel.
- Conduct keyword research, audience targeting, A/B testing, and retargeting campaigns.
- Analyze campaign metrics including CTR, CPC, CPL, CAC, Conversion Rate, and ROAS.
- Prepare weekly and monthly performance reports with actionable insights.
- Collaborate with the creative team to develop effective ad creatives and landing pages.
- Identify new growth opportunities and recommend digital marketing strategies to improve performance.
Required Qualifications
- 3–6 years of hands-on experience in Performance Marketing or Digital Marketing.
- Strong expertise in Google Ads (Search, Display, Performance Max, YouTube, and Remarketing).
- Strong experience managing Meta Ads (Facebook & Instagram).
- Ability to independently create, manage, optimize, and scale paid advertising campaigns.
- Experience with Google Analytics (GA4), Google Tag Manager, Meta Pixel, and conversion tracking.
- Strong understanding of audience segmentation, bidding strategies, budget management, and campaign optimization.
- Proven ability to improve lead quality, conversion rates, and marketing ROI.
- Excellent analytical, problem-solving, and communication skills.
- Proficiency in Microsoft Excel or Google Sheets.
Preferred Qualifications
- Experience in B2C marketing.
- Experience in the Education, EdTech, Coaching Institute, Preschool, or Child Development sector.
- Prior experience running lead generation campaigns for admissions or educational programs is highly desirable.
Key Skills
- Performance Marketing
- Google Ads
- Meta Ads Manager
- Lead Generation
- Google Analytics (GA4)
- Google Tag Manager
- Meta Pixel
- Conversion Tracking
- A/B Testing
- Audience Targeting
- Keyword Research
- Budget Management
- Data Analysis
- Excel / Google Sheets
Ideal Candidate
We're looking for a self-motivated and performance-oriented professional who takes ownership of paid marketing campaigns, consistently delivers qualified leads, and uses data-driven insights to improve campaign performance and business growth.
Location: Indirapuram, Ghaziabad (Work from Office)
Experience: 3–6 Years
Job Type: Full-time
How to Apply
Interested candidates can share their updated CV via WhatsApp at 8929412164. Please mention "Application – Performance Marketing Executive" while sending your resume.
We look forward to connecting with talented performance marketing professionals who are ready to make an impact!
Pay: ₹20,000.00 - ₹35,000.00 per month
Work Location: In person
