Job Description
? Content Creation:
o Develop high-quality landing pages to drive user engagement and conversions.
o Craft persuasive and engaging email copies to support marketing campaigns and initiatives.
o Create attention-grabbing LinkedIn ad copies that align with brand messaging and campaign
objectives.
o Write informative and engaging blog posts to increase brand visibility.
o Develop conversational ad content for LinkedIn to foster meaningful interactions with the target
audience.
? Content Strategy:
o Collaborate with the growth marketing team to develop and implement content strategies aligned
with business goals.
o Produce in-depth whitepapers and eBooks that showcase industry expertise and thought
leadership.
o Conduct thorough research to stay updated on industry trends, competitor activities, and target
audience preferences.
o Ensure content aligns with brand voice, tone, and messaging guidelines. ABM + Demand
Generation Strategy Integration:
o Implement ABM principles in content creation to target and engage key accounts.
o Work closely with the ABM marketing manager to align content strategies with account-specific
goals.
o Collaborate with sales, customer success, and growth marketing teams to tailor content for specific
accounts and personas.
? Optimization and Analysis:
o Continuously monitor and analyse the performance of content across various channels.
o Provide insights and recommendations based on content performance metrics.
? Cross-Functional Collaboration:
o Work closely with the design team to create visually appealing and effective design assets.
o Collaborate with the marketing, customer success, product and sales teams to align content
with overall business and campaign objectives.
