Itvedant was started with the aim of bridging the gap between education and skills needed for the job with an intense passion for teaching. We are looking for dynamic and passionate people from the software industry to be a part of our family who can lead the team of students towards a bright future.
Job Summary:
A Performance Marketing Specialist focuses on driving measurable results in digital advertising through targeted campaigns across platforms such as Google, Facebook, and Instagram. The role involves analyzing campaign data, optimizing performance, managing budgets, and ensuring a high Return on Ad Spend (ROAS).
The ideal candidate should possess strong analytical skills, expertise in audience segmentation, and hands-on experience with digital advertising tools. The primary objective is to maximize conversions, improve revenue growth, and reduce acquisition costs through continuous optimization and strategic planning.
Roles & Responsibilities:
- Perform daily account management on Google Ads and other search platforms
- Understand client goals and create strategies to achieve and exceed targets
- Execute campaign structuring, audience targeting, creatives, and optimization strategies
- Generate weekly and monthly reports covering metrics, revenue tracking, and campaign performance
- Monitor web analytics dashboards and highlight key insights aligned with business goals
- Coordinate with teams and management regarding project development, timelines, and campaign performance
- Work closely with leadership to explain, improve, and modify strategic plans
- Stay updated with industry trends, competitor activities, and platform updates
- Conduct Monthly and Quarterly Business Review meetings and showcase business growth
- Support team growth and contribute towards subordinate development plans
- Manage paid marketing campaigns across Search, Display, Discovery, YouTube, and Performance Max campaigns
- Optimize campaigns to improve ROAS, lead generation, and conversion performance
- Identify opportunities for process improvements and campaign scalability
- Maintain high levels of ownership, integrity, and accountability in campaign execution
Job Qualification & Skill Sets:
- Proven 4–6 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)
- In-depth knowledge of Google Ads – Search, Display, Discovery, Performance Max, UACs, YouTube Ads, and Google Analytics
- Strong analytical and data-driven mindset with optimization capabilities
- Ability to think creatively and solve problems effectively
- Excellent communication and interpersonal skills
- Ability to work independently in a fast-paced environment
- Strong project management and organizational skills
- MBA / Tech Graduate preferred with relevant digital marketing experience
- Competency in MS Excel and PowerPoint for reporting and presentations
- Understanding of audience targeting, bidding strategies, and campaign scaling techniques
High levels of integrity, ownership, and self-motivation
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Perks & Benefits:
- 12 Holidays & 21 Annual Leaves
- Monthly, Quarterly & Yearly Recognition Programs
- Medical Insurance Coverage for Family
- Opportunity to Win Indian & International Trips
- Career Growth Opportunities
- Continuous Training & Development Programs
