Job Description – Digital Marketing Executive (SEO & Performance Marketing)
Location: T. Nagar, Chennai
Industry: Construction / Builder
Job Type: Full-Time
Experience: 3–5 Years
Salary: ₹40,000/- per Month
Job Summary
Key Responsibilities Execute advanced On-Page, Off-Page, and Technical SEO strategies. Conduct keyword research, competitor analysis, and search trend analysis. Optimize website content, landing pages, blogs, metadata, and internal links. Perform technical SEO audits including crawl analysis and site speed optimization. Plan and optimize Google Ads and PPC campaigns. Monitor campaign KPIs including CTR, CPC, CPA, and ROAS. Manage website and digital content through WordPress CMS. Track and analyze website traffic and campaign effectiveness using Google Analytics and Google Search Console. Prepare SEO and marketing performance reports using Looker Studio. Utilize AI-powered marketing tools including ChatGPT and AI-based SEO platforms.
Required Skills
SEO & Search Marketing: On-Page SEO, Off-Page SEO, Technical SEO, Keyword Research, Competitor Analysis, Content Optimization, Meta Tag Optimization, Link Building, Site Auditing, Crawl Issue Resolution.
Paid Search & Advertising: Google Ads, PPC Campaign Management, Paid Search Optimization, Campaign Budgeting & Performance Tracking.
Analytics & Reporting: Google Analytics, Google Search Console, Looker Studio, Bing Webmaster Tools, KPI Reporting, Performance Dashboard Management.
SEO & Marketing Tools: Ubersuggest, Google Keyword Planner, SEO Audit Tools, AI-powered Marketing Tools.
Content & CMS: WordPress CMS, Content Strategy, Corporate Blogging, Social Media Analytics, CampaignPlanning.
Preferred Qualifications
Bachelor’s degree in Marketing, Business Administration, IT, or related field. 4–5 years of hands-on experience in Digital Marketing, SEO, and Performance Marketing. Strong understanding of search engine algorithms and SEO best practices. Experience with AI-powered marketing and automation tools is an added advantage.
Pay: ₹35,000.00 - ₹40,000.00 per month
Work Location: In person
