About the Role
Makia Capital is looking for a Marketing Associate to own the company's marketing presence end-to-end — from social media and content to email/WhatsApp outreach, brand visibility, events, and driving user acquisition for the company's app. This is a hands-on, multi-channel role for someone who can independently run campaigns and build repeatable marketing pipelines, not just execute one-off tasks.
Key Responsibilities
Social Media & Content
- Manage and grow the company's social media accounts (Instagram, LinkedIn, Facebook, etc.), including content calendars, posting, and community management.
- Create, schedule, and publish social media posts and marketing content; design basic creatives using Canva or similar tools.
- Run and monitor paid social media campaigns, tracking performance and engagement.
- Monitor comments, messages, and engagement across platforms and respond or escalate as needed.
Website, Blogs & Newsletters
- Maintain the company website, including uploading new blogs and content updates on a monthly cadence.
- Write or coordinate blog content, and support SEO and website content optimisation.
- Plan and send monthly newsletters, keeping content relevant and on-brand.
Email & WhatsApp Marketing
- Build and run email marketing campaigns to clients, including client communication emails and newsletters.
- Set up and manage WhatsApp marketing/broadcast campaigns for newsletters and client updates.
- Build and maintain repeatable marketing pipelines/workflows across email and WhatsApp channels rather than one-off sends.
Branding, Lead Generation & Events
- Support external brand-building as well as employer/employee branding initiatives.
- Assist in lead generation through LinkedIn, email, and online platforms; support client outreach and follow-ups.
- Maintain and update lead databases and CRM records; conduct basic market research and competitor analysis.
- Organise webinars, online sessions, and offline/online marketing events end-to-end.
- Coordinate with internal teams for content, design, and promotional activities across these initiatives.
App Growth & User Acquisition
- Drive awareness and downloads for the company's app, primarily through social media and digital channels.
- Plan and execute campaigns aimed at user acquisition, tracking download and engagement numbers.
What We're Looking For
- 1-3 years of experience in digital marketing, social media management, or a similar multi-channel marketing role.
- Hands-on experience running social media accounts, paid campaigns, and content calendars.
- Comfortable managing email and WhatsApp marketing campaigns/tools.
- Basic understanding of SEO and website content management.
- Interest and prior exposure to business development, lead generation, and client communication.
- Experience organising or supporting webinars/events end-to-end.
- Familiarity with Canva, LinkedIn, and standard marketing/CRM tools.
- Good communication and interpersonal skills; comfortable owning multiple channels at once.
Pay: ₹25,000.00 - ₹35,000.00 per month
Education:
Experience:
- Digital marketing: 1 year (Required)
- Financial services: 1 year (Required)
- Branding, Lead Generation : 1 year (Required)
Location:
Work Location: In person
