Digital Marketing Lead (Just Easy Book)
Company: Enovexa Solutions Private Limited
Product: Just Easy Book
Location: Kochi, Kerala
Purpose of the Role
The Digital Marketing Lead is responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, user acquisition, ticket sales, and event organizer onboarding for the Just Easy Book platform. The role involves leading the digital marketing team, managing campaigns across multiple channels, analyzing performance, and ensuring marketing initiatives contribute to business growth.
Key Responsibilities
- Develop and implement digital marketing strategies aligned with business objectives.
- Lead and manage the digital marketing team, ensuring timely execution of campaigns.
- Plan, execute, and optimize paid advertising campaigns on Meta, Google Ads, YouTube, LinkedIn, and other digital platforms.
- Drive customer acquisition, ticket sales, and event organizer registrations through performance marketing.
- Create and oversee social media marketing strategies, content calendars, and promotional campaigns.
- Manage SEO, SEM, content marketing, email marketing, WhatsApp marketing, and influencer collaborations.
- Monitor website traffic, campaign performance, and customer behavior using Google Analytics, GA4, Google Tag Manager, and Search Console.
- Plan and execute promotional campaigns for concerts, festivals, sports events, exhibitions, theatre shows, movies, travel, and other ticketed experiences.
- Collaborate with the Sales, Product, Design, and Development teams to achieve marketing objectives.
- Manage the digital marketing budget and maximize Return on Ad Spend (ROAS).
- Conduct competitor analysis and identify new growth opportunities.
- Prepare weekly and monthly performance reports with actionable insights.
- Stay updated on industry trends, platform updates, and emerging marketing technologies.
- Mentor, train, and evaluate the performance of the digital marketing team.
Required Qualifications
- Bachelor's Degree in Marketing, Business Administration, Mass Communication, Commerce, or a related field ,Diploma in Digital Marketing
- MBA in Marketing or Digital Marketing certifications are preferred.
Experience
- Minimum 1 years of experience in digital marketing.
- Experience in ticketing platforms, event marketing, entertainment, travel, hospitality, SaaS, or e-commerce is highly preferred.
Required Skills
- Expertise in Meta Ads Manager, Google Ads, YouTube Ads, and LinkedIn Ads.
- Strong knowledge of SEO, SEM, Local SEO, and content marketing.
- Proficiency in Google Analytics 4 (GA4), Google Tag Manager, Search Console, and Looker Studio.
- Experience with CRM, marketing automation, and email marketing platforms.
- Strong leadership, communication, and team management skills.
- Budget planning and campaign performance optimization.
- Excellent analytical and decision-making abilities.
- Ability to manage multiple campaigns simultaneously and meet deadlines.
Key Performance Indicators (KPIs)
- Growth in platform user registrations.
- Ticket sales and revenue generated through digital marketing.
- Number of event organizers onboarded.
- Cost per Lead (CPL) and Customer Acquisition Cost (CAC).
- Return on Ad Spend (ROAS).
- Website traffic, conversion rate, and search rankings.
- Social media growth and engagement.
- Campaign ROI and marketing budget efficiency.
- Team productivity and timely campaign execution.
Salary & Benefits
- Competitive salary based on experience.
- Performance-based incentives.
- Professional development and certification support.
- Career advancement opportunities.
- Other benefits as per company policy.
Work Location: In person
