Job Description-
Position Title: Referral Marketing Executive
Department: Marketing
Location: Azeezia Medical College Hospital, Adichanalloor, Kerala
Reporting To: Marketing Manager / Marketing Head
1. Position Overview
The Referral Marketing Executive is responsible for building, strengthening, and managing
relationships with external referring doctors, clinics, diagnostic centers, and healthcare partners to
increase patient referrals to Azeezia Medical College Hospital. The role requires proactive field
engagement, strong communication skills, and consistent follow-up to drive patient inflow and brand
goodwill.
2. Key Responsibilities
A. Referral Relationship Management
Maintain strong, professional relationships with referring doctors, clinics, and partner
institutions.
Conduct regular visits, meetings, and follow-ups with referral sources.
Identify potential new referral partners and establish connections.
Ensure timely communication regarding patient updates, services, and new facilities.
B. Field Marketing Activities
Plan and execute field visits across assigned territories.
Attend and represent the hospital in community events, medical association gatherings, and
outreach programs.
Support medical camps, CMEs, and awareness programs to enhance hospital visibility.
C. Information & Service Coordination
Coordinate with hospital departments to ensure smooth service experience for referred
patients.
Provide referral partners with updated information on doctors, specialties, OP timings, and
new services.
Track referred patients and ensure feedback is shared with referring doctors.
D. Reporting & Data Management
Maintain a daily/weekly visit report, referral source list, and performance metrics.
