About Aarone Group
Aarone Group is a leading real estate development firm with a distinguished portfolio spanning premium commercial, retail, and hospitality projects. As co-promoters of Select Citywalk, one of Delhi NCR's most prestigious luxury shopping and lifestyle destinations, we are committed to excellence in real estate development and creating iconic spaces that define urban living and retail experiences.
Position Overview
We are seeking a creative and results-driven Assistant Manager - Marketing to join our dynamic team. This role offers an exciting opportunity to shape the marketing strategy and brand presence of a leading real estate developer with marquee projects across multiple segments.
Location
Aarone Group H.O., 6th Floor, Office Block, Select Citywalk, New Delhi
Employment Type
Permanent, Full-time
Key Responsibilities
Brand Development & Strategy
- Support the development and execution of comprehensive marketing strategies for real estate projects across commercial, retail, and hospitality segments
- Enhance brand positioning and visibility of Aarone Group in the competitive real estate market
- Develop and maintain brand guidelines, ensuring consistency across all marketing communications and touchpoints
- Conduct market research and competitor analysis to identify opportunities and inform marketing strategies
Digital Marketing & Social Media
- Lead social media strategy and execution across platforms including LinkedIn, Instagram, Facebook, and others
- Create engaging content calendars, manage social media campaigns, and drive audience engagement
- Oversee digital marketing initiatives including SEO/SEM, email marketing, and online advertising campaigns
- Monitor and analyze digital performance metrics, providing insights and recommendations for optimization
- Collaborate with digital agencies and content creators to produce high-quality digital assets
Advertising & Campaign Management
- Plan and execute integrated marketing campaigns across print, digital, outdoor, and other media channels
- Coordinate with advertising agencies, media houses, and creative partners for campaign development and execution
- Manage marketing budgets, ensuring optimal allocation and ROI across various initiatives
- Develop compelling marketing collateral including brochures, presentations, websites, advertisements, and promotional materials
Events & Public Relations
- Plan and execute launch events, property showcases, promotional events, and stakeholder engagement activities
- Manage media relations and coordinate press releases, media coverage, and PR initiatives
- Build relationships with industry publications, journalists, and influencers
- Represent the brand at industry events, exhibitions, and networking forums
Stakeholder Collaboration
- Work closely with leasing, and operations teams to align marketing efforts with business objectives
- Coordinate with project teams to understand property features and translate them into compelling marketing messages
- Liaise with internal and external stakeholders including vendors, agencies, and consultants
- Support senior management in strategic marketing planning and reporting
Analytics & Reporting
- Track and analyze marketing campaign performance, lead generation, and conversion metrics
- Prepare regular reports on marketing activities, ROI, and market trends
- Utilize data-driven insights to refine strategies and improve campaign effectiveness
Required Qualifications & Experience
Experience
- 3–5 years of experience in digital marketing, preferably in the hospitality, restaurant, hotel industry or Real Estate.
- Strong understanding of SEO, SEM, Google Ads, Meta Ads, social media marketing, content strategy, and web analytics.
- Proven experience in planning and executing performance-driven digital campaigns.
- Excellent communication, creativity, and analytical skills.
- Hands-on experience with AI tools such as ChatGPT, Claude, Gemini, Perplexity, or similar platforms for content creation, research, campaign planning, and productivity will be an added advantage.
Education
- Bachelor's degree in Marketing, Mass Communication, Business Administration, or related field
- MBA in Marketing or relevant postgraduate qualification preferred
- Certifications in Digital Marketing (Google Ads, Facebook Blueprint, etc.) are a plus
Skills & Competencies
- Strong expertise in digital marketing, Adwords/SEO, social media management, and content creation
- Proficiency in advertising strategy, media planning, and campaign execution
- Excellent knowledge of social media platforms, digital analytics tools (Google Analytics, social media insights), and marketing automation tools
- Creative thinking with strong copywriting and visual storytelling abilities
- Proficiency in MS Office Suite; familiarity with design tools (Canva, Adobe Creative Suite) is advantageous
- Strong project management skills with ability to handle multiple initiatives simultaneously
- Excellent communication, presentation, and interpersonal skills
- Budget management and vendor negotiation capabilities
Personal Attributes
- Creative mindset with a passion for real estate and marketing
- Result-oriented with strong attention to detail
- Self-motivated with the ability to work independently and collaboratively
- Adaptable and responsive to fast-paced, dynamic business environments
- Strong network within the real estate and advertising industry is an advantage
What We Offer
- Opportunity to work with a prestigious real estate development firm with iconic projects
- Collaborative and innovative work environment
- Exposure to diverse real estate segments including commercial, retail, and hospitality
- Career growth and professional development opportunities
- Competitive compensation package
How to Apply
Interested candidates meeting the above criteria are invited to submit their resume along with a portfolio or examples of previous marketing campaigns and a cover letter, detailing their relevant experience and suitability for this role to: [email protected]
Job Type: Permanent
Pay: ₹50,000.00 - ₹80,000.00 per month
Work Location: In person
