Performance Marketing Manager / Paid Ads Specialist
About the Role
We are looking for an experienced Performance Marketing Manager / Paid Ads Specialist who can take complete ownership of our digital advertising and lead generation efforts. If you are passionate about scaling businesses through data-driven marketing, this role is for you.
You will work across multiple businesses and be responsible for planning, executing, and optimizing high-performing paid advertising campaigns.
Key Responsibilities
- Plan, launch, and manage Meta (Facebook & Instagram) Ads and Google Ads campaigns.
- Generate quality leads and maximize Return on Ad Spend (ROAS).
- Create, test, and optimize ad campaigns for better conversions.
- Research target audiences, competitors, and the latest digital marketing trends.
- Develop marketing strategies to increase sales, leads, and brand awareness.
- Monitor campaign performance and continuously improve results.
- Set up and manage Meta Pixel, Conversion API, Google Analytics (GA4), and conversion tracking.
- Coordinate with our Content Creator, Graphic Designer, and Videographer to create high-converting ad creatives.
- Prepare weekly and monthly performance reports with actionable insights.
- Stay updated with the latest advertising features and platform updates.
Requirements
- 3–6 years of hands-on experience in Performance Marketing.
- Expert-level knowledge of Meta Ads Manager and Google Ads is mandatory.
- Strong understanding of campaign optimization, audience targeting, retargeting, and conversion tracking.
- Experience with Google Analytics (GA4), Meta Pixel, and Google Tag Manager.
- Proven ability to generate leads and improve campaign performance through paid advertising.
- Strong analytical, problem-solving, and decision-making skills.
- Ability to manage advertising budgets efficiently and scale winning campaigns.
Why Join Us?
- Opportunity to work on multiple growing businesses with complete ownership of digital marketing.
- Freedom to plan, test, and execute your own marketing strategies.
- Work closely with an in-house creative team to build high-performing campaigns.
- Long-term career growth with a fast-growing organization.
Pay: ₹15,000.00 - ₹30,000.00 per month
Work Location: In person
