Content & Thought Leadership Specialist
About Ativeera
Ativeera Strategic Advisor (OPC) Pvt. Ltd. is a boutique business and finance advisory firm focused on helping MSMEs and growing businesses build stronger financial, strategic and operational foundations for growth.
We work with business owners and management teams across areas such as CFO Advisory, financial planning, MIS & dashboards, business strategy, performance management, cash-flow management, compliance and business transformation.
Our philosophy is simple: businesses need more than accounting and reporting. They need the right architecture, implementation and outcomes to build scalable businesses.
As we continue to build the Ativeera brand, we are looking for a Content & Thought Leadership Specialist who can help us convert our ideas, experiences, research and business insights into powerful content.
About the Role
This is not a conventional content-writing role.
We are looking for someone who can think, research, question, structure and communicate ideas.
The person will work closely with the founder and the Ativeera team to create content that positions Ativeera as a thought leader in finance, business strategy and MSME growth.
You should be able to take a conversation such as:
“Why do profitable businesses still face cash-flow problems?”
and turn it into a compelling LinkedIn post, article, video script, carousel or business case.
Key Responsibilities
1. Thought Leadership Content
- Develop LinkedIn content around business, finance, strategy and MSME challenges.
- Convert founder's ideas, conversations and experiences into high-quality content.
- Develop strong points of view rather than generic motivational content.
- Identify interesting business questions and turn them into content themes.
- Build content around real-world business problems and solutions.
2. Research & Content Development
- Research industries, companies, business trends and emerging issues.
- Study reports, articles, annual reports, interviews and credible sources.
- Convert research into insightful and easy-to-understand content.
- Develop case studies and business stories.
- Identify trends and topics relevant to MSME owners and entrepreneurs.
3. LinkedIn & Social Media
- Write LinkedIn posts for Ativeera and its leadership.
- Develop content series and recurring themes.
- Create hooks, headlines and storytelling structures.
- Repurpose one core idea into multiple formats.
- Track content performance and learn what resonates with the audience.
4. Video & Short-form Content
- Develop scripts for short videos/reels.
- Convert long-form discussions into short, engaging scripts.
- Work with the founder/team to improve the structure and messaging of videos.
- Develop educational and business storytelling formats.
5. Long-form Content
- Articles and blogs
- Business case studies
- Industry insights
- Whitepapers/reports
- Newsletters
- Founder thought-leadership pieces
6. Content Planning
- Maintain a monthly content calendar.
- Build content themes around Ativeera's key areas of expertise.
- Plan content campaigns and series.
- Coordinate with design/video resources for content execution.
What We Are Looking For
Essential
- 2–5 years of experience in content writing/content marketing/thought leadership.
- Excellent written and spoken English.
- Strong research and analytical skills.
- Ability to simplify complex business concepts.
- Strong storytelling and communication ability.
- Good understanding of LinkedIn and B2B content.
- Ability to independently develop content ideas.
Strong Advantage
Experience or interest in:
- Finance
- Business & management
- Startups/MSMEs
- Consulting
- B2B businesses
- Entrepreneurship
- CFO/finance content
- LinkedIn personal branding
A background in business, finance, economics, commerce, management or journalism would be useful, but is not mandatory.
The Kind of Person We Want
We are looking for someone who:
Thinks before writing.
Someone who is curious about:
- Why businesses fail
- Why companies struggle with cash flow
- How entrepreneurs make decisions
- How businesses scale
- Why some companies build systems while others remain promoter-dependent
- How finance influences business decisions
- What separates a good business from a scalable business
You should be comfortable saying:
“I don't think this is the right angle. Let's look at it differently.”
We value original thinking over polished generic content.
AI & Technology
Ativeera actively uses AI and technology in its work.
The candidate should be comfortable using tools such as ChatGPT, Claude, Gemini and other AI/content tools for:
- Research
- Idea generation
- Content structuring
- Editing
- Repurposing
- Improving productivity
However, we are not looking for someone who simply generates AI-written content.
The expectation is to use AI as a productivity tool while retaining human thinking, originality, judgement and voice.
Key Deliverables
The role may include:
- LinkedIn posts
- Founder thought-leadership posts
- Articles/blogs
- Short-video scripts
- Business case studies
- Industry research
- Newsletters
- Content calendars
- Content campaigns
- Content repurposing
- Research-based business insights
The exact mix will evolve as the Ativeera content platform develops.
Success in This Role
You will be successful if you can help Ativeera:
Turn expertise into influence.
The objective is not simply to publish more content.
It is to build a strong and recognisable Ativeera point of view around business finance, MSME growth, strategy and execution.
Screening Process
Candidates may be asked to:
- Share 2–3 examples of their best work.
- Explain how they research and develop a content idea.
- Write a short LinkedIn post on a business topic.
- Convert a complex business concept into simple content.
- Develop a few content ideas for Ativeera.
Location & Employment
Location: Gurgaon Sector 14
Work Mode: Full-time
Experience: 2–5 years
Role: Content & Thought Leadership Specialist
Pay: ₹240,000.00 - ₹300,000.00 per year
Work Location: In person
