Overview
Job Profile
Strategic Account Management
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Possess 4–6 years of experience in managing ecommerce and marketplace advertising across platforms such as Amazon, Flipkart, Blinkit, Instamart, Zepto, Myntra, Nykaa, Tata1MG, etc.
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Strong understanding of ecommerce ecosystem, marketplace operations, and performance marketing fundamentals.
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Manage day-to-day client relationships and act as a key point of contact for assigned accounts.
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Support business reviews, campaign planning discussions, and growth strategy recommendations for clients.
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Collaborate with cross-functional teams to drive account growth and client satisfaction.
Campaign Planning & Execution
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Lead planning and execution of marketplace media campaigns across ecommerce platforms.
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Monitor campaign performance and optimize towards KPIs such as ROAS, sales growth, visibility, conversions, and profitability.
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Ensure timely delivery of campaign requirements, reports, and actionable insights.
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Work closely with platform teams and internal stakeholders to improve campaign effectiveness.
Business Growth & Strategy
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Conduct market and category research to identify growth opportunities for brands.
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Analyze competitor activity, assortment trends, pricing, and promotional strategies.
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Support the development of strategic recommendations to improve brand performance on ecommerce platforms.
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Contribute towards upselling opportunities and expansion of existing business accounts.
Data Analysis & Reporting
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Analyze marketplace and campaign performance data to derive meaningful insights.
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Prepare performance reports, dashboards, and business presentations for internal and client stakeholders.
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Identify risks, gaps, and optimization opportunities through data-driven analysis.
Team Management & Collaboration
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Mentor and guide Analysts and Associates within the team.
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Ensure smooth delegation and execution of tasks across accounts.
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Support onboarding and training of new team members.
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Foster collaboration and knowledge sharing within the team.
Ecommerce & Industry Best Practices
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Stay updated with ecommerce trends, platform updates, and evolving consumer behavior.
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Recommend best practices to improve visibility, conversions, and overall marketplace performance.
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Continuously explore new tools, features, and strategies to drive innovation and efficiency.
